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10 Ways to Market Your Small Business Offline

By: Yvonne A Jones Category: Business - Entrepreneur

Marketing your small business offline is essential to the success of your business.  Before the advent of the Internet, this was the way advertising was done, but now many businesses offline marketingfocus solely on online advertising.

Online advertising, especially through Social Media is an excellent cost-effective way to advertise and I highly recommend it.  You should also have a user-friendly, attractive website that provides value to your clients and customers and make it easy for them to do business with you. At the same time, it’s important to remember that there are still people in your local area who may not be connected with or to you on social media and you want to get the word out to them about your business as well.

What are some tried and true methods of marketing small businesses offline? Because many small business owners and entrepreneurs operate on a shoestring budget, the focus in this article will be on low-cost methods of marketing your offline business.

  • One good way to get more exposure for your business is to sponsor local events. This can be as simple as donating money to a local Cause. Or you might be at a point where you could provide shirts for one of the local children’s Sports Team.
  • If sponsoring is not in your budget, then try helping out by raising funds or awareness for a local Cause or project. Is there a local charity that is always in need of funds or supplies? You may be able to participate in that, or just help advertise a local event.
  • Tradeshows and even local fairs can be great ways for small businesses to connect with the local community. You can rent a table or booth and promote your products or services.
  • Meetups are great for exposure. In the first place you can become known through your attendance and building relationships with other business owners at Meetups organized by other people. Another option is to create a Meetup group of your own in your area. This allows you to determine the format and build your own platform and following.
  • There are seasonal events and events that may be connected to popular holidays in the community. Find some way to get involved so that your business can be listed as a sponsor at the event, or even as a contributor.
    Using signs and logos on your vehicle. This can help draw attention to your business and get more visitors to your store. Having a well-placed phone number will allow people to contact you even if your business does not have a physical store.
  • Small business Flyers still work; otherwise your mail box wouldn’t be filled with them each week. Try to use this idea and come up with a concept that will make your Flyer stand out more.
  • A good practice is to suggest to your customers that they sign up to your mailing list once you have a way for them to do so, on your website.  This way they can get your Flyer, or Newsletter, delivered electronically. This also builds a mailing list that which can use when you come out with new products, run a special offer or have something that you want to share with your customers.
  • Many Chambers of Commerce offer buckets or packages for visitors. Getting your Flyers and marketing materials in those packages would be a good way to get the word out about your business.
  • How about creating opportunities to help visitors while promoting your business at the same time? An example of this would be to create a local map that depicts places to visit, local restaurants, taxi services and other helpful resources. At the bottom of the Flyer or map you want to have a “Provided By” section with your address, phone number and website.

You now have 10 ways to market your small business offline. Which of these will you use? Perhaps you’re already using one or more of these methods. Which one/s have worked and given you great results?

 

 

Yvonne A Jones is an Online Marketing Strategist | Speaker | Business Mentor and Coach. Her clients call her “The Queen of Business Breakthroughs” because she helps them get clarity in their marketing message so they attract their ideal clients and build strong business relationships to retain the customers and clients they attract. Visit her at www.YvonneAJones.com to schedule a complimentary Breakthrough Strategy Session.

Naming Your Blog for a Better Reader Experience

By: Yvonne A Jones Category: Local Marketing Online

Why a Blog is Important to Your Business

When you have been blogging for a while it’s easy to forget that there are persons who are new to online marketing and who may not fully understand how they should set up their blog or even why a blog is important to your business.  Many small business owners have had an online presence for months and may be even years because they do have a brochure Read the rest of this entry →

Starting Your Online Business: An Interview with Chris Farrell

By: Yvonne A Jones Category: Mindset, online business, Uncategorized

Now that you have developed the right mindset and a simple business plan in place, you’re ready to take the next steps in starting your online business.  Before we discuss some of the technology you need, I’d like to share a video interview with Chris Farrell, an Internet Marketer who has made millions since coming online in 2008, and who has a wonderful teaching style.

In this interview Chris explains that it is possible to make money online, but there are some things you need to be aware of so you do not become discouraged easily.

As Chris mentioned, you must treat your online business as a business, and like any other business it takes time to start making real money in your online business because there are systems that need to be in place first.  We start discussing those in my next post in the series.

What are your thoughts on the video? Do you believe Chris Farrell painted a realistic picture?  Please share in the comments.

Starting Your Online Business: The Right Mindset and Plan Essential

By: Yvonne A Jones Category: Mindset

questions when starting your online businessStarting an online business is not hard, but there are two sets of challenges that the new online marketer faces.

1)  Knowing what to do to move forward quickly as far as systems and technology go.

2)  Having the right mindset and a plan.

Perhaps the right mindset and plan should be listed first since your plan will determine what systems you will need to implement and what technology you will need.  Why is mindset so important?

Entrepreneur vs Employee

1)  Will this be just a hobby or do you plan to build a real business?

2)  If you are or were employed, someone else told you when to come to work, when to take lunch, and when to stop working.  Whether you’ll be transitioning from a full-time job while you build your online business, or you’re going full-force into your online business, you will now make those decisions.  You will be your own boss.

3)  Closely tied in to #2) are self-discipline and self-motivation.  These have to come from within, but positive groups of people in forums, Facebook and Read the rest of this entry →

Starting an Online Business – A Lot Like Starting High School

By: Yvonne A Jones Category: online business

studying for a test Today I reflected on the fact that I came online at the end of 2008 and really started building my business in the summer of 2009.  You may wonder why there’s a gap of about seven months between coming online and really building my business.

Think back to when you graduated from Middle School or Junior High and went on to High School.  In some countries, as in Jamaica, you graduate from Elementary School and go  directly to High School.  In Junior High you may have been a ‘big cheese’; you were on the Honor Roll and in the Top 10 in your grade, or maybe even school.  You may also have been ‘Teacher’s Pet.’

Now here you are at High School and you realize your security blanket is gone!  You realize Read the rest of this entry →

Relationship Building: We Need Each Other for Success

By: Yvonne A Jones Category: relationship marketing

Woman holding out handIt takes a lot of people to make you truly successful in most fields of business, but this is especially true when you work online.  No one can claim success without attributing thanks and appreciation to many.  Relationship building has to be an integral part of our online business.

Content Creation

Writing your own content is always the best and is recommended, but if you are writing blog posts regularly, you’ll eventually need help with generating ideas for your topic.  I sometimes use Private Label Rights (PLR) to trigger ideas on a given topic.  Once I determine the direction I’m going, often based on the PLR product, my thoughts will begin to flow and generate my own ideas on the subject.  If it’s a topic that I’m not very familiar with, then I depend more on well-written PLR articles and reports to guide me in laying a solid foundation that I can build on.

Private Label Rights content are great for filling in the gaps, but never use them for article content that you submit to article directories.  These reports, ebooks Read the rest of this entry →

Leadership – An Essential Quality for Entrepreneurs : A Review

By: Yvonne A Jones Category: Business - Entrepreneur, Writing and Publishing

The business book I began reading over the weekend is, “5 Levels of Leadership – Proven Steps to Maximize Your Potential by John C. Maxwell.  In his book, Mr. Maxwell dispels the theory that leadership is a position. “Leadership is a process, not a position, because it deals with
people and their dynamics, which constantly change,” states Mr. Maxwell. So leadership is really an action.

Having and managing your own business requires that you  take action to identify your
most productive times, your strengths and weaknesses so you can outsource what someone else can do for much less so that you can focus on what’s essential to your business. This Read the rest of this entry →

Make Office Decluttering a Goal Rather Than a New Year’s Resolution

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business

home office declutteringI’ve never considered myself a ‘pack-rat’ but I must admit I have a challenge with throwing things away – ‘just in case I’m going to need it.’ We are shaped, in part, by our childhood and I often wonder if I hold on to things because of my mother’s painful experience when I was a child. I grew up hearing about the unfortunate day she cleaned out drawers and destroyed some very important documents that were irreplaceable and were closely tied in to her family history. That may have created my reluctance to throw out papers.

Are you a hoarder or is your philosophy like my husband’s, “If you haven’t used it in six months, you don’t need it?”  What does this have to do with our business?  A lot!

What is your work environment like?  Is it cluttered? Even if there is a resemblance of order, are you surrounded by outdated and irrelevant materials that take up space but have no real value?   As I look at the shelves in my home office they are weighed down with three-ring binders of different sizes and colors, neatly arranged but packed with lots of files. I’ve finally come to grips with the reality that I need to go through those binders and get rid of files that are no longer relevant.  I have to make office decluttering a goal!

When I started my online business at the end of 2008 I basically stopped buying shoes and started buying programs, packages, and training manuals  of all kinds that I hoped would guide me on the path to  success with my online business.  I printed everything!

Unfortunately, with the passage of time and changes in technology, etc. some of these are no longer relevant. For example, there is a binder filled with an entire training series – free and paid – on Facebook.  Facebook has undergone so many changes in just the past year alone that there is very little value in those files anymore.  There are other binders that contain information I can refer to that can help with research, but will I ever take the time to do so?

In addition, before starting my online journey, I had offline businesses, and there again are several binders with information on prospects and customers, training materials, etc. Those will be on their way out!

Of course, my shelves are also filled with valuable eBooks and training like Dennis Becker’s $5 Bucks a Day Report, Willie Crawford’s 20 Ways to Make $100 and Denise Wakeman’s Online Visibility Secrets.

My paperback collection of business books include Connie Ragen Green’s Huge Profits With Affiliate Marketing, Michele Scism’s Makeover Your Business in 6 Weeks or Less and Bob Jenkins’ Take Action Revise Later among many others.

This decluttering project is one of my projects for the first quarter of this year. How about you?  What is your working environment like?  If you work from home, does it motivate you to produce your best or does it sap you of your energy.  Make decluttering a goal rather than  a ‘New Year’s resolution!’ Set a goal with a completion date. You will be glad you did.

Is decluttering a challenge for you? If not, what suggestions do you have to keep this recurring? Please share your experiences with us and leave your comments below.  We can support each other :)

5 Attitudes for Success the New Online Business Owner Needs

By: Yvonne A Jones Category: Business - Entrepreneur, Mindset

“Success is just around the next corner…

You may have heard that statement many times, and if you’re a new online business owner you may have doubts about ever seeing that success because there seems to be so much to do.  And yes, it can be confusing and daunting unless you have someone to guide you.

I remember when I first started online, in one of the first classes I took we were told we could model the trainer’s optin page, which was great as it would have reduced a lot of planning and designing.  However, I had no idea how to get that site from my computer to the Internet.  I’d never heard of FTP and wouldn’t have known what to do with it. Have you faced any situation like that in your business to date?

It’s important to believe that you can experience success in your online business.  Adopting the following five “attitudes” for success can play a significant role in  finding your success around the corner regardless of how deep the corner is:

Have a Positive Attitude:  It’s important to cultivate a positive attitude in how you approach your online business and in your life in general.  ‘Cultivate’ means that this attitude may not come naturally; you may have to work very hard to achieve it.  You may have to change your mindset and learn positive thinking, then nourish it as it grows.

Develop a Business Mentality:  While there are some internet marketers who had successful offline business and are now transferring those skills Read the rest of this entry →

Effective SEO Strategies : Low-Cost SEO and No Cost SEO

By: Yvonne A Jones Category: seo

Effective SEO strategies rules the InternetEvery person who has an online business wants to get traffic to their website. There are many ways to do this using effective SEO strategies – some are paid while others are low cost SEO or even no-cost SEO.  It follows that the foundation for getting traffic to your website rests on a well-optimized website so that it can be found by the search engines and receive high rankings.

Whether you’re just starting out, or if you’re on a shoestring budget, following are 3 effective SEO strategies that you can apply to your website to improve results.

1. Link exchanges

Link exchanges or linking to and from other web sites is a no-cost way to improve your website rankings. This can be done in various ways:

i) Contact the author or owner of the web site you want to have a link exchange with.

ii) Get high-ranking links from Article Directories like ezinearticles.com by submitting well-written articles that meet their Read the rest of this entry →