In my previous posts in the Article Marketing Secrets series we covered the keyword, and the importance of taking time to do research. We also considered what the goal of your article title should be and how to achieve that goal.
Today we’re moving on to the Article Body, but first we’ll focus on the Introduction. You may wonder why that’s necessary since the introduction is a part of the body.
The main reason is: Now that you’ve grabbed your reader’s attention with your dynamic title you want to hold his or her attention! For convenience, I’ll just use ‘her or she.’ Here are three ways you can can write a good introduction that holds your reader’s interest.
1. Your introduction should lead the reader into the actual article and act as a transition point to take the reader from your article title to reading the article content.
2. The introduction is the place to pre-sell your reader on the rest of the article. An effective way to do this is to ask a question? When you ask a question you arouse your reader’s curiosity and get her involved. She either will have an immediate opinion, based on your question, or have no clue. In either case she is now more curious to read what your opinions are on the topic and decide if it agrees or disagrees with her beliefs.
3. Your introduction should be short and to the point. It may be a summary of the overall article, or you may choose to state the points you will be covering in the article and expand on each point in the body of the article.
I hope that through these posts you have been following the Article Marketing Secrets to improve or enhance your article marketing skills. As I’ve been applying them and correcting where I made mistakes or omissions in the past, I’ve seen improved results in my article marketing strategy. They do make a difference in the results you can expect from your articles, and will definitely have an impact on your click-through-rate (CTR).
What comes next? In my next post we’ll discuss the Article Body itself. See you then, and in the meantime, please share your thoughts.