We are just about at the end of the series on Article Marketing Secrets.
One of the first things I learned in the Article Marketing Course I took when I first came online was that your reader should not be able to distinguish where your article body ends and where your Resource Box begins. How can this be achieved?
This seamless transition is achieved by the “transition paragraph.” Just as your introductory paragraph or article summary tells your reader what you’ll be discussing in your article body, and smoothly leads readers right into the article, your transition paragraph should lead your readers into the Resource Box with your offer or call to action.
You’ve probably heard the term ‘craft your Resource Box,’ and that’s a very true recommendation. Your Resource Box is a very valuable portion of ‘online real estate’ and should be regarded as premium online property. So, in order to make sure of this, you will need to spend some time developing and tweaking as you would any other craft or project.
Because this is a craft, we may have to continue to improve on the quality of our Resource Box, but here are 3 points to keep in mind.
1. It should stimulate your reader’s interest and get their attention
2. Encourage curiosity
3. Offer an incentive or a bribe that is compatible with your topic or would add value to the readers who are interested enough to keep reading your article all the way to the end.
I’ve enjoyed doing the additional research for this series on Article Marketing Secrets. There are still other fine points that you can implement to make your Article Marketing a success, many of which are discussed in this ebook Article Domination This was one of my valuable sources of information.
Article Marketing should be one of the marketing strategies that all entrepreneurs and small business owners utilize in their business as it’s a low cost form of advertising and can bring you additional traffic to your landing pages or affiliate links. It’s also a long-term strategy as your articles will remain on the internet, and if they are properly optimized will continue to have readers. Case in point: An article I wrote in July 2009, “3 Tips on the Importance of Following Up With Your Customers” continues to be my #2 and sometimes #1 most read article. At the time I knew nothing about optimizing my title, but it gets readers.
Please share any points you got from any of the posts in the series and what you will implement. Thanks to many of you who shared your thoughts on previous posts.
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