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Archive for the ‘article marketing’

How Ezinearticles.com Updates Affect Your Article Marketing Success

By: Yvonne A Jones Category: article marketing

Recently I wrote a series of posts on Article Marketing Secrets and am currently writing a series on goal-setting.  If you submit articles to ezinearticles.com you would have received two very important e-mails over the past week, and I thought I summarize what I learned from both.  They emphasize how combining article marketing and goal-setting are more important than ever for article marketing success.

1.  Why You Must Submit More Articles

According to ezinearticles.com 10 years ago 1-2 dozen articles in your niche would drive lots of traffic back to your website or blog. At that time your articles ‘were likely to appear high in search engine results because there were a lot less websites back then.’  With the explosion of internet users and websites, the competition is much greater (more…)

Article Marketing Secrets – Let Your Resource Box Work For You!

By: Yvonne A Jones Category: article marketing

We are just about at the end of the series on Article Marketing Secrets.

One of the first things I learned in the Article Marketing Course I took when I first came online was that your reader should not be able to distinguish where your article body ends and where your Resource Box begins.  How can this be achieved?

Transition Paragraph

This seamless transition is achieved by the “transition paragraph.”  Just as your introductory paragraph or article summary tells your reader what you’ll be discussing in your article body, and smoothly leads readers right into the article, your transition paragraph should lead your readers into the Resource Box with your offer or call to action.

Resource Box

You’ve probably heard the term ‘craft your Resource Box,’ and that’s a very true recommendation.  Your Resource Box is a very valuable (more…)

Article Marketing Secrets:Benefits of Subheadings in Writing Articles

By: Yvonne A Jones Category: article marketing

We are almost at the end of the Article Marketing Secrets series, with only two other posts to follow.

When someone opens your article because they were attracted by your attention-grabbing title, you are one step ahead of the game.  But…what if they opened it and saw an article with 450-600 words with only two or three paragraphs, how long do you believe they’d keep reading?

When writing articles white space is very important, and a good way to break up your article body is to have sub-headings.

Subheadings – What are they?

  • Sub-headings stand out from the rest of the article because the font may be a size larger or you may bold the text.  You may decide not to (more…)

Article Marketing Secrets: Use Your Article Body To Keep Your Promise

By: Yvonne A Jones Category: article marketing

Article Body Top Priority

In your article title and again in your introduction you made a promise to your readers.  You told them that they would be given the answer to a question, or you made a promise to give them more information on a given topic.

Your top priority is to make sure that you follow through and keep your promise.  For example, if you promised the reader “5 Tips for The Best Caribbean Vacation,” you must deliver those five tips.  No amount of additional information is going to compensate for what your reader is expecting to learn from your article.

Failure to do so will result in disappointment to your readers, (more…)

Article Marketing Secrets: How to Write a Good Introduction That Holds Your Reader’s Interest

By: Yvonne A Jones Category: article marketing

In my previous posts in the Article Marketing Secrets series we covered the keyword, and the importance of taking time to do research.  We also considered what the goal of your article title should be and how to achieve that goal.

Today we’re moving on to the Article Body, but first we’ll focus on the Introduction. You may wonder why  that’s necessary since the introduction is a part of the body.

The main reason is: Now that you’ve grabbed your reader’s attention with your dynamic title you want to hold his or her attention! For convenience, I’ll just use ‘her or she.’  Here are three ways you can can write a good introduction that (more…)

Article Marketing Secrets: Secrets to Article Titles That Grab Attention

By: Yvonne A Jones Category: article marketing

Have you ever gone to your local supermarket with no thought of shopping for magazines, but as you stand in the checkout line you reach for one or two magazines and adding them to your purchases?  Why?  For the most part your attention was caught by an interest-arousing title, you were intrigued and wanted to read more.

The most important part of any article is the title.  This is because although you may have lots of valuable information to share, your potential readers will usually spend only a few seconds glancing at the title before making the decision to continue reading or to move on.  This means that if your title does not grab their attention, you’ve lost them for good.

Secrets to Great Article Titles:

1.            It must arouse the reader’s interest and grab their attention.  A good way to do that is to involve your reader.  For example: (more…)

Article Marketing Secrets: Is Article Marketing Research Really That Important?

By: Yvonne A Jones Category: article marketing

In my previous post the importance of your keyword as the main ingredient of your article was emphasized, as well as using long tail keywords to reach your target market.

It took me quite some time hearing the same thing several times to understand how valuable it is to use keywords.  Implementing some of these strategies has resulted in my articles being reprinted in different places, based on the Google alerts I receive.

One could reasonably ask, “How much research do I really need to do, and is it that really important?”  Without a doubt, spending time to do article marketing research is most valuable (more…)

Article Marketing Secrets – The Essential Ingredient for Success

By: Yvonne A Jones Category: article marketing

Know Your Objective

Your objective in submitting articles to one or many article directories is to grab and hold the attention of your readers so that they will read right down to the end of your article including your Resource Box.

It means that your title must attract their interest, and then they must be provided with high quality information to hold their interest.

What is the main ingredient that’s going to attract your target readers and keeps them stimulated to read the entire article?

A great article starts with the essential ingredient: the keyword. You cannot reach or attract your target market if your title is not rich in the keywords (more…)

Long Tail Keywords Can Increase Your Article Marketing Conversion

By: Yvonne A Jones Category: article marketing

One of my readers recently pointed out to me that a post on my blog would be better optimized if I had used a particular title with specific keywords.  I saw that he was correct and thanked him but did not make the change since I’ve decided to write another post on that topic and can utilize his recommendation then.

The point is that in doing any type of business on the internet, one of the most important online marketing strategies to keep in mind is taking advantage of Search Engine Optimization (SEO).  SEO is very complex and I will not pretend to know and understand a great deal about it, but what I do know is that in order for your articles to be found by your target audience, you must know (more…)

The Four Points in Your Article Marketing Journey

By: Yvonne A Jones Category: article marketing

When planning a journey it makes sense to map your route so that you save time and get the most rewards, perhaps a scenic route or one that allows you to visit friends along the way.

In Article Marketing there are different routes you could take to reach your destination, which is to bring your readers back to your home on the internet – your blog; but here are four points on your journey that can bring rewards quickly:

1.  Starting Point –  Your Blog: Some article marketers recommend writing your article first; however, I believe that it’s better to start with the post on your blog.  This is what I do and recommend.  In my traffic post I highlighted several benefits of proceeding in this order.

2.  Second Stop – Social Media – Twitter:  There are different plug-ins available for WordPress blogs that allow your posts (more…)