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10 Ways to Market Your Small Business Offline

By: Yvonne A Jones Category: Business - Entrepreneur

Marketing your small business offline is essential to the success of your business.  Before the advent of the Internet, this was the way advertising was done, but now many businesses offline marketingfocus solely on online advertising.

Online advertising, especially through Social Media is an excellent cost-effective way to advertise and I highly recommend it.  You should also have a user-friendly, attractive website that provides value to your clients and customers and make it easy for them to do business with you. At the same time, it’s important to remember that there are still people in your local area who may not be connected with or to you on social media and you want to get the word out to them about your business as well.

What are some tried and true methods of marketing small businesses offline? Because many small business owners and entrepreneurs operate on a shoestring budget, the focus in this article will be on low-cost methods of marketing your offline business.

  • One good way to get more exposure for your business is to sponsor local events. This can be as simple as donating money to a local Cause. Or you might be at a point where you could provide shirts for one of the local children’s Sports Team.
  • If sponsoring is not in your budget, then try helping out by raising funds or awareness for a local Cause or project. Is there a local charity that is always in need of funds or supplies? You may be able to participate in that, or just help advertise a local event.
  • Tradeshows and even local fairs can be great ways for small businesses to connect with the local community. You can rent a table or booth and promote your products or services.
  • Meetups are great for exposure. In the first place you can become known through your attendance and building relationships with other business owners at Meetups organized by other people. Another option is to create a Meetup group of your own in your area. This allows you to determine the format and build your own platform and following.
  • There are seasonal events and events that may be connected to popular holidays in the community. Find some way to get involved so that your business can be listed as a sponsor at the event, or even as a contributor.
    Using signs and logos on your vehicle. This can help draw attention to your business and get more visitors to your store. Having a well-placed phone number will allow people to contact you even if your business does not have a physical store.
  • Small business Flyers still work; otherwise your mail box wouldn’t be filled with them each week. Try to use this idea and come up with a concept that will make your Flyer stand out more.
  • A good practice is to suggest to your customers that they sign up to your mailing list once you have a way for them to do so, on your website.  This way they can get your Flyer, or Newsletter, delivered electronically. This also builds a mailing list that which can use when you come out with new products, run a special offer or have something that you want to share with your customers.
  • Many Chambers of Commerce offer buckets or packages for visitors. Getting your Flyers and marketing materials in those packages would be a good way to get the word out about your business.
  • How about creating opportunities to help visitors while promoting your business at the same time? An example of this would be to create a local map that depicts places to visit, local restaurants, taxi services and other helpful resources. At the bottom of the Flyer or map you want to have a “Provided By” section with your address, phone number and website.

You now have 10 ways to market your small business offline. Which of these will you use? Perhaps you’re already using one or more of these methods. Which one/s have worked and given you great results?

 

 

Yvonne A Jones is an Online Marketing Strategist | Speaker | Business Mentor and Coach. Her clients call her “The Queen of Business Breakthroughs” because she helps them get clarity in their marketing message so they attract their ideal clients and build strong business relationships to retain the customers and clients they attract. Visit her at www.YvonneAJones.com to schedule a complimentary Breakthrough Strategy Session.

Leadership – An Essential Quality for Entrepreneurs : A Review

By: Yvonne A Jones Category: Business - Entrepreneur, Writing and Publishing

The business book I began reading over the weekend is, “5 Levels of Leadership – Proven Steps to Maximize Your Potential by John C. Maxwell.  In his book, Mr. Maxwell dispels the theory that leadership is a position. “Leadership is a process, not a position, because it deals with
people and their dynamics, which constantly change,” states Mr. Maxwell. So leadership is really an action.

Having and managing your own business requires that you  take action to identify your
most productive times, your strengths and weaknesses so you can outsource what someone else can do for much less so that you can focus on what’s essential to your business. This (more…)

Make Office Decluttering a Goal Rather Than a New Year’s Resolution

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business

home office declutteringI’ve never considered myself a ‘pack-rat’ but I must admit I have a challenge with throwing things away – ‘just in case I’m going to need it.’ We are shaped, in part, by our childhood and I often wonder if I hold on to things because of my mother’s painful experience when I was a child. I grew up hearing about the unfortunate day she cleaned out drawers and destroyed some very important documents that were irreplaceable and were closely tied in to her family history. That may have created my reluctance to throw out papers.

Are you a hoarder or is your philosophy like my husband’s, “If you haven’t used it in six months, you don’t need it?”  What does this have to do with our business?  A lot!

What is your work environment like?  Is it cluttered? Even if there is a resemblance of order, are you surrounded by outdated and irrelevant materials that take up space but have no real value?   As I look at the shelves in my home office they are weighed down with three-ring binders of different sizes and colors, neatly arranged but packed with lots of files. I’ve finally come to grips with the reality that I need to go through those binders and get rid of files that are no longer relevant.  I have to make office decluttering a goal!

When I started my online business at the end of 2008 I basically stopped buying shoes and started buying programs, packages, and training manuals  of all kinds that I hoped would guide me on the path to  success with my online business.  I printed everything!

Unfortunately, with the passage of time and changes in technology, etc. some of these are no longer relevant. For example, there is a binder filled with an entire training series – free and paid – on Facebook.  Facebook has undergone so many changes in just the past year alone that there is very little value in those files anymore.  There are other binders that contain information I can refer to that can help with research, but will I ever take the time to do so?

In addition, before starting my online journey, I had offline businesses, and there again are several binders with information on prospects and customers, training materials, etc. Those will be on their way out!

Of course, my shelves are also filled with valuable eBooks and training like Dennis Becker’s $5 Bucks a Day Report, Willie Crawford’s 20 Ways to Make $100 and Denise Wakeman’s Online Visibility Secrets.

My paperback collection of business books include Connie Ragen Green’s Huge Profits With Affiliate Marketing, Michele Scism’s Makeover Your Business in 6 Weeks or Less and Bob Jenkins’ Take Action Revise Later among many others.

This decluttering project is one of my projects for the first quarter of this year. How about you?  What is your working environment like?  If you work from home, does it motivate you to produce your best or does it sap you of your energy.  Make decluttering a goal rather than  a ‘New Year’s resolution!’ Set a goal with a completion date. You will be glad you did.

Is decluttering a challenge for you? If not, what suggestions do you have to keep this recurring? Please share your experiences with us and leave your comments below.  We can support each other 🙂

5 Attitudes for Success the New Online Business Owner Needs

By: Yvonne A Jones Category: Business - Entrepreneur, Mindset

“Success is just around the next corner…

You may have heard that statement many times, and if you’re a new online business owner you may have doubts about ever seeing that success because there seems to be so much to do.  And yes, it can be confusing and daunting unless you have someone to guide you.

I remember when I first started online, in one of the first classes I took we were told we could model the trainer’s optin page, which was great as it would have reduced a lot of planning and designing.  However, I had no idea how to get that site from my computer to the Internet.  I’d never heard of FTP and wouldn’t have known what to do with it. Have you faced any situation like that in your business to date?

It’s important to believe that you can experience success in your online business.  Adopting the following five “attitudes” for success can play a significant role in  finding your success around the corner regardless of how deep the corner is:

Have a Positive Attitude:  It’s important to cultivate a positive attitude in how you approach your online business and in your life in general.  ‘Cultivate’ means that this attitude may not come naturally; you may have to work very hard to achieve it.  You may have to change your mindset and learn positive thinking, then nourish it as it grows.

Develop a Business Mentality:  While there are some internet marketers who had successful offline business and are now transferring those skills (more…)

Take Your Business to the Next Level – 5 Areas of Focus

By: Yvonne A Jones Category: Business - Entrepreneur

Do you ever feel like the hamster? Your business isn’t growing at the pace you’d like and you seem to be just spinning your wheels?  I’ve felt that way from time to time.  In order to take your business to the next level, there are five areas of focus you should not neglect.

1.  Content: This is the only way people will get to know what you do and what you have to offer.  Your blog should be your home for your content, and should allow you readers to get to know you through informative topics where you share your knowledge.

2.  Traffic:  Traffic or readers are essential to our business.  We want to invite and encourage visitors to our website to read and comment on our posts.  At the same time we want to return the compliment by commenting on the blogs of fellow bloggers.

In the interest of growing our knowledge a strategy that was recommended to me quite some time ago, and which I’ve found beneficial is to take time to (more…)

Never Stop Learning – Increase Your Knowledge to Move Forward in Your Business

By: Yvonne A Jones Category: Business - Entrepreneur, Time Management

In order to successfully move forward in your goals for your business, you have to stay in constant learning mode. You can never stop learning.  This does not mean that you have to go back to school and take formal courses, but you can seek ways to increase your knowledge and take steps to sharpen your skills on a regular basis.

  • Make use of your waiting time:  Always have material with you so that you make good use of time you spend waiting – for meetings to start, for a doctor’s appointment, at the beauty salon, at the barber’s, to pick up your children from school, waiting at the airport, to name a few.
  • Turn travel time into productive time:  Use your car as your mobile university.  This is one of the reasons I don’t mind traveling long distances alone.  I can listen to whatever I want freely without having to be concerned about imposing on other persons in the car.  I keep CDs with motivational and (more…)

Take Time to Smile and Keep the Fun in Your Business

By: Yvonne A Jones Category: Business - Entrepreneur, Uncategorized

The headline reads, “Smiles Can Ease Stress at the Office.” The article was written by syndicated columnist, Michelle Singletary, and in it she mentioned the number of businesses that were laying off staff and closing locations leaving those employees who kept their jobs to shoulder more responsibility.  She noted that this added more stress to the employees who remained.

In the article Michelle also reviewed a book that focused on the the need for levity in the workplace. The book highlighted the need for employers to create a fun and light atmosphere on the job and incorporate these in emails, memos, voice mails, meetings, and training sessions.

As I read the article I thought of how this article could be applied to entrepreneurs and small business owners. Do you work from home full-time? Are you alone in your home office day after day? Do you take time to smile or even laugh? If you are a small business owner with a brick and mortar store, like a boutique, do you find ways to inject humor into your interactions with your clients and prospects?

There are many types of small businesses where there is a lot of interaction with the public. For example, hair salons, spas, auto supply stores, hardware stores, fabric stores, etc. Because of this interaction there is no shortage of communication and opportunities to inject humor into your day; but taking or making opportunities to smile or laugh when you’re alone may not be something many of us think (more…)

Sales Success and the Online Marketer: Are They Compatible?

By: Yvonne A Jones Category: Business - Entrepreneur

I love sales!!! Did I always feel that way? I’m not sure, but it seemed to fit my entrepreneurial spirit, which started as a little bud in my early 20’s and blossomed later on.

I continue to hear people speak of sales in a negative way and many online marketers literally cringe at the mention of sales. I’ve seen the comment where someone said she started her online business so she would not have to go into sales. Hmmm…

As an online marketer, are you in sales? If you say no, because you do not sell a product, then the question begs to be asked: What is you business? To experience success online (more…)

How to Increase Revenue with Adsense – 3 Ways to Start

By: Yvonne A Jones Category: Business - Entrepreneur, online business

There are many tools available to internet users, and Adsense can be a powerful tool to increase revenue, if it is done properly. I recently read where one marketer said that ‘Adsense is for lazy people.’ Nothing could be farther from the truth! Work is involved in setting up these sites. Your site must have good content, your title and content must be keyword rich, and you must position your ads correctly.

1.  Good Content : There is a plethora of information available on the internet and people have no time or need to read useless information. If you want to keep your readers reading through to the end of the post or article, it’s important that you provide them with content on the (more…)

Dream of Being a Blogger? You Can Be a Blogger, Too.Here’s What You’ll Need to Do

By: Yvonne A Jones Category: Business - Entrepreneur, online business

This is a Guest Blog Post by Nicole Dean

More and more moms are getting into the blogging scene. Some for fun, some for profit, and some for both. Why not make money while you’re blogging about your favorite stuff, right?

It’s easier than ever to get started blogging. But the first thing you need before you begin is an idea for your domain name.

What is a domain name?

It’s the “www (dot) SOMETHING (dot) com” that people will type in to get to your blog. It’s like your address.

How do you Know What is a Good Domain Name?

There are some standards for what is a “great” domain name verses one that makes you wonder what on earth (more…)