Build Your Online Business | Relationship Marketing
Subscribe

Archive for the ‘Business – Home-Based Business’

Make Office Decluttering a Goal Rather Than a New Year’s Resolution

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business

home office declutteringI’ve never considered myself a ‘pack-rat’ but I must admit I have a challenge with throwing things away – ‘just in case I’m going to need it.’ We are shaped, in part, by our childhood and I often wonder if I hold on to things because of my mother’s painful experience when I was a child. I grew up hearing about the unfortunate day she cleaned out drawers and destroyed some very important documents that were irreplaceable and were closely tied in to her family history. That may have created my reluctance to throw out papers.

Are you a hoarder or is your philosophy like my husband’s, “If you haven’t used it in six months, you don’t need it?”  What does this have to do with our business?  A lot!

What is your work environment like?  Is it cluttered? Even if there is a resemblance of order, are you surrounded by outdated and irrelevant materials that take up space but have no real value?   As I look at the shelves in my home office they are weighed down with three-ring binders of different sizes and colors, neatly arranged but packed with lots of files. I’ve finally come to grips with the reality that I need to go through those binders and get rid of files that are no longer relevant.  I have to make office decluttering a goal!

When I started my online business at the end of 2008 I basically stopped buying shoes and started buying programs, packages, and training manuals  of all kinds that I hoped would guide me on the path to  success with my online business.  I printed everything!

Unfortunately, with the passage of time and changes in technology, etc. some of these are no longer relevant. For example, there is a binder filled with an entire training series – free and paid – on Facebook.  Facebook has undergone so many changes in just the past year alone that there is very little value in those files anymore.  There are other binders that contain information I can refer to that can help with research, but will I ever take the time to do so?

In addition, before starting my online journey, I had offline businesses, and there again are several binders with information on prospects and customers, training materials, etc. Those will be on their way out!

Of course, my shelves are also filled with valuable eBooks and training like Dennis Becker’s $5 Bucks a Day Report, Willie Crawford’s 20 Ways to Make $100 and Denise Wakeman’s Online Visibility Secrets.

My paperback collection of business books include Connie Ragen Green’s Huge Profits With Affiliate Marketing, Michele Scism’s Makeover Your Business in 6 Weeks or Less and Bob Jenkins’ Take Action Revise Later among many others.

This decluttering project is one of my projects for the first quarter of this year. How about you?  What is your working environment like?  If you work from home, does it motivate you to produce your best or does it sap you of your energy.  Make decluttering a goal rather than  a ‘New Year’s resolution!’ Set a goal with a completion date. You will be glad you did.

Is decluttering a challenge for you? If not, what suggestions do you have to keep this recurring? Please share your experiences with us and leave your comments below.  We can support each other 🙂

Working From Home – Set a Schedule and Learn to Say “No”

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business

If you work from home you invariably have multiple responsibilities.  You may be a work-at-home-woman or a work-at-home-man. Your reasons for working from home may differ, but ultimately the goal is the same: To earn an income from the business activities you engage in from home.  Note that I mentioned “from home.”  While home is the base for many of us, our actual work activities may take us away from home for chunks of time. On the other hand, some jobs may involve spending the majority of time working in your home office.

Set a Schedule and Learn to Say “No”

The challenge for many of us at the end of each day is answering the question,  “Where did the time go?” People who work from home usually fall into one of two camps: 1) Those who set a schedule and try their best to stick to it 2) Those who ‘go with the flow.’

If you have a schedule, do you stick to it or do you find yourself constantly engaged in non-business activities during designated business hours?  Do you find it hard to say “No” (more…)

New Year Resolutions: Declutter Your Computer

By: Yvonne A Jones Category: Business - Home-Based Business

New Year Resolutions?  Why wait?  At this time of the year many people start to focus on what they want to achieve in the new calendar year and so they make a list of their new year resolutions.  But as I started thinking about it, I wondered if it would not be more beneficial to start those processes right away.

The main advantage is that when 2011 starts, you will already have begin to implement the changes you resolve to make and would have strategies in place to get the desired results.

Reducing clutter important.  Experts confirm that in order to expand and grow, you must remove or reduce clutter in your life.  For those of us who work from home this can be clutter on your computer, clutter on your desk, and clutter in your home office in general.

Declutter Your Computer. Does your desktop look like a billboard with neon colors?  Do you have folders (more…)

Article Marketing Success through Web Content Mining

By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Recently someone communicated to me that he felt Article Marketing was not an effective marketing strategy for online marketers.  How about for those of us who are in Direct Sales?  Do you feel that Article Marketing can be an effective part of your marketing strategy?

It’s important to keep in mind that regardless of what type of business you’re in, as long as you are marketing on the Internet there are four basic things that all businesses need:

1.  Content Creation: This is the only way people will get to know what you do and what you have to offer.  Your blog should be your main home for your content.

2.  Traffic:  Traffic or readers are essential to our business.  We want to invite and encourage visitors to our website to read and comment on our posts.  At the same time we want to return the compliment by commenting on the blogs of fellow bloggers.

3.  List Building:  This takes traffic a step further because it’s a way to capture this traffic so that we can build a relationship with them and market to them.

4.  Product Creation: The goal for which everyone who markets online should strive is to create your own product.  If you are in Direct Sales, you realize that this means your own product, and not one that the company you market for produces.

All of the four basic needs mentioned above can be met through Article Marketing.  Let’s look at the first need:  Content Creation.

As noted previously your blog should be your main home or hub on the Internet.  Every time you write a blog post (more…)

6 Tips to Building Positive Motivational Habits

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Mindset, motivation

Featured "Monday Writer"

Featured “Monday Writer”

– Judy Mick

In business and in life, being motivated (and positively motivated) is the most important characteristic you can have.  There are many ways you can build motivational habits on a daily basis.  Habits can be hard in the beginning, but give it 30 days and see how naturally they come!

1.  Have visual motivators. These are extremely important because your surroundings create the attitude you have every day.  A few things that you can post on your wall or your computer include:  positive quotes, a beach house you want to buy, a motivational calendar, etc.  Anything that makes you feel good.  I admit to all of the above!

2.  Stay around positive people. Your friends should be people who build you up, make you feel good and support your endeavors.   If you have a friend who always shoots you down, makes you feel bad about yourself……don’t hang out with them.  Or, you could ask them why they are always so negative – maybe they don’t realize that they are.  Just make sure you are around positive, supportive people.

3.  Read or listen to motivational and inspirational things daily. These will help you strengthen your mind and build up your confidence.

4.  Positive Self-Talk. Write down some positive affirmations and repeat them to yourself daily.  It makes you feel good about yourself and gets your mind on the right track for success.

5.  Keep Up a Positive Attitude. Always remain positive.  As soon as you stop thinking that life is so difficult – you will find it becomes easier.  Try to see the bright side of every situation.  “Stuff” happens.  Things you’re working on don’t always go as planned.  It’s how you deal with it that determines your success.

6. Share Your Attitude. Once you become a positive, motivated person – share your attitude with others.  Be contagious!  You’ll find that when you share your positiveness and passions – you will be driven to accomplish more.

Remember – attitude is a choice.  Pick a good one!

Judy

Judy Mick is a wife, avid runner, blogger, entrepreneur, positive thinker and lover of life!  Follow her exploits on her blogs at www.judy-mick.com and www.thestreakingrunner.com

Have You Scheduled An Appointment With Yourself Lately?

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, goal setting, Time Management

This may seem like a strange question.  Why would you need to schedule an appointment with yourself? Do you find yourself saying, as I often do, “I wish I had more time.”  Do you find that you start tasks and never seem to complete them?  How many reports have you started in the past three months or more and not completed them?

If any of the above questions even remotely sound like they apply to you, it’s time to make an appointment with yourself.  Many of us who have an online business have other businesses or may work outside of the home, whether it’s a 9-5 job or another schedule that takes you away from home.  You also have family and other  responsibilities, which may or may not include young children.

It’s very easy to fall into a routine of crisis management, where we just attack what seems to be the most critical at that moment.  I know that has happened to me a lot recently…and that’s not good business practice.  It’s not a good practice for any part of our lives.

Scheduling an appointment with yourself means that you will need to take time to put in writing all the short term things you need to do in your life, not just your business, then take time to sit down and make a realistic schedule. It would be impractical to make a schedule for only one part of your life and not incorporate all aspects.  Do not think of this time as time wasted because it’s critical so that you (more…)

Starting An Internet Business: Should You Create Your Own Product?

By: Yvonne A Jones Category: affiliate marketing, Business - Home-Based Business

Starting an internet business can be confusing and challenging.  As a beginner doing research on how to proceed you will frequently see the statement that to be successful on the internet, you must create your own product.

Creating your own product is a goal that all internet marketers should strive for.  But, is this the best starting point for a beginner or ‘newbie’ to internet marketing?

Pros:

  • Your first product will likely be a free report, but you may also create an  ebook for sale. Digital products are the most popular products to create.
  • A well-written ebook will give the author expert status and sales; the author can become well-known quickly, allows for Joint Venture opportunities.
  • The reader is able to download the ebook immediately. Solid information on a specific topic in provided in one place; one document.

Cons:

  • A well-written ebook may take several weeks or even months to complete research and writing.
  • Being new in starting your internet business you may be relatively unknown so you may not be perceived as an expert who can provide information that people may want to buy.
  • Lack of experience in marketing online so as to promote your product effectively and implement systems for payment.

Of course there are always exceptions, as someone may already be a successful writer or have offline marketing experience that allows him/her to transition more quickly into their internet business and produce a 25-30 page or more ebook very quickly.

If creating your own product may not be the best starting point in your internet business, what are your options?  My Mentor, Connie Ragen Green has often said that Affiliate Marketing was what she started with when she started her business online, and Affiliate Marketing is responsible for approximately 50% of her income today.  I was a student in Connie’s 1st Affiliate Marketing class earlier this year and am allowed to attend her new session, which she’s teaching again.  Connie is an expert at teaching Affiliate Marketing as she has become a Super-Affiliate. It’s not too late to join Connie’s class today.  This is the last time she will be offering this class in 2010. Click here to learn more.

2 Ways to Improve our Writing Skills and Become a Better Blogger

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Uncategorized

Savvy internet marketers consider their blog their home on the internet and therefore seek to improve their writing skills to become a better blogger.

Here are two ways that we can implement in our blogging schedule to become a better blogger.

1.  Write Keyword-Rich Posts

There are times you write an article about a topic that answers a question one of your readers asked.  However, it’s recommended that you optimize at least post every week.  A quick way to identify keywords and long-tail keyword phrases on your topic is to use Google keyword tool at https://adwords.google.com or wordtracker.com.

2.  Create Variety in Your Posting Style

To create variety for your readers, you may want to write posts of different lengths – some long, some short.  This post is an example that. Most of my posts are between 300 and 500 words so to have a post of  less that 200 words took a lot of effort on my part to condense these points.

I’d love to get your opinion…and I promise not take it badly:)  I want you to enjoy your visit to my website.  Which type of post would you prefer to read on my blog?

1.  Longer, ‘meaty’ posts as is my preferred writing style, or

2.  Short, concise posts.

Please leave your comments in the ‘Comment’ section.

4 Reasons Why Customer Service is Critical to the Growth of your Business

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Featured “Monday Writer” – Coach Jane Lee

Why should we care about our customers? It was only one product that they bought from us.  The reality is that the life-line of your business depends heavily on providing excellent customer service. The first interaction with the customer till the purchase of your service or product does not end. It’s not a one shot deal. Many internet marketers drop the ball when in comes to customer service. Do you follow up with your customers after the purchase and see what results they are getting? How often do you keep in touch with your prospects and customers?

Listed below are the 4 reasons why customer service is important.

1) Customers will buy again and again when you provide excellent customer service

2) People want to feel special and so does your customers.

3) Bad customer service- such as not returning calls or poor follow up. This can leave a negative impression and the customer will no longer purchase your product or service.

4) Prospects and customers will refer you to their friends and family if they have a positive buying experience with you.

Always keep your customers in mind by servicing and touching base with them on a regular basis. This will ensure repeat business for the years to come.

Good Selling!

Jane Lee

Coach Jane Lee teaches you “How to Authentically Sell with Confidence and Ease” to get more clients and increase sales. Follow her weekly show “Sales Success Mindset” on Blog Talk Radio.

How to Get Clicks on Your Affiliate Link Through the Know Like & Trust Factor

By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business, Mindset

Sales has long been regarded as a numbers game because your success depends on selling small amounts to many persons or selling large amounts to a smaller number of people.

It would not be incorrect to conclude that marketing is also a numbers game, and this is especially true of Affiliate Marketing.  You also need large numbers of targeted prospects to see your offers and click on your affiliate link so you can make money online.  How does the Know, Like and Trust factor encourage others to click on your affiliate links?

It has often  been stated  that people do business with those whom they’ve come to know, like and trust.  So while Affiliate Marketing is great for beginners to internet marketing, you’ll become more successful as you build relationships over time.

An effective starting point is with a blog where you provide posts and articles that offer answers to questions and solutions to concerns your readers may have.  Through your posts, your readers will get to know you as your personality and authenticity are reflected in your writing style and quality.

Over time when your readers  see that you’re willing to provide valuable content for free, they are more apt to click on your affiliate links and purchase products through you.  This is because they now trust you that you would recommend only what you’ve personally used and got benefit from, or at the very least know the quality of previous work produced by the marketer you are an affiliate for.

How has the know, like and trust factor proven to be helpful in your online business?  Please share.