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Social Media Marketing – Twitter

By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business

Featured “Monday Writer” – Martha Giffen

Social media marketing has taken the online business world by storm and the quickest, easiest way to participate is by using Twitter.

Twitter is to online marketing what the business networking luncheon is to the offline world.  People are there to meet and greet, see and be seen, and engage in conversation about their products or services.

Just like the networking after-hours club, Twitter does have some do’s and don’ts.  Think of it as many conversations going on at once and you are going to insert yourself into the conversation.  You wouldn’t go into a crowded room carrying a neon sign telling the whole room “buy my stuff, buy my stuff.”  Right?

Social media is relational.

The sooner you realize that, the faster you will tip the scales in your favor.  People buy from people they know, like, and trust.  Period.

So, how do you get people to bond with you in 140 characters or less?  By following a few simple guidelines:

  • Always use your real name. You are trying to brand yourself.  Don’t hide behind some cute screen name.  Doesn’t work for your biz!
  • Use a current picture. It’s all about the know, like, and trust. They need to “see” who they will be buying from!
  • Be engaging. Start conversations and contribute to the ones going on.  Let people know you are one interesting person!
  • Watch your tweets. Tweet good content and they will come back again and again.  Remember, no negative comments.  Ever.
  • Do unto others. Be a team player.  Retweet other’s content and links.  They will surely do the same for you!
  • Keep it coming. Sprinkle your links to your products throughout your Twitter time and be consistent.  You want people to be watching and waiting for your awesome tweets!

Social media is here to stay.  Don’t try to keep up with everything at once.  Master Twitter and you are in the game to win!

If you want more Twitter advice, my free copy of BestTweetTips can help you out!

Happy Tweeting!

-Martha Giffen

p.s.  Don’t forget to follow me on Twitter! @MarthaGiffen

Martha helps entrepreneurs through the MAZE of online marketing. She owns Best Kind Marketing, LLC, am a motivator extraordinaire, social networking diva, blogger, wife, mom, and all-around happy person!

Your Blog: Use Your Blog to Establish Your Credibility Online

By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business, Mindset

If you are just starting out online, or maybe in the first three months you may be considered a ‘young online entrepreneur”.  You probably feel intimidated much like a young child who starts attending a new school in the middle of the semester.  Everyone seems to know someone else or have a large following, but no one knows who you are.

I can relate to how you feel because I felt the same way when I started my online business.  What I found out, through observation and training,  is that if you are willing to do what it takes, you can expand your reach and establish your credibility online fairly quickly.  Unfortunately I was not aware of some of the points I’m about to share until quite some time after I’d started my first blog.

1.   Start or re-commit to your blog:  Many people, including offline small business owners or entrepreneurs, hear the word blog and it conjures images of what blogs originally were: somewhat like an ongoing diary of events, or blurbs of what you’re doing.  Not anymore. Blogs have evolved into valuable websites managed by people who have information to share with others.

2.   Your blog is your hub or can be compared to your ‘home’ on the internet.  Just as you would want to keep you home attractive and appealing so that guests will want to visit with you and return, so you’ll want to make your blog visually appealing and easy to navigate.  Make sure that your name is somewhere on your blog as the author.  It can be frustrating to visit a blog and find no information on the owner and the posts just say “by Admin.”

3.   Creating great content is essential.  Build the “wow!” factor by giving your readers valuable information in your posts.

4.   When your readers leave a comment, acknowledge and thank them.  They did not have to do this.  If someone asks a question, no matter how trite it may appear to be to you, make sure to reply as this will show that you really care about people and respect those who choose to visit your blog and are looking to you for more information.  At the same time, you establish your own credibility when you do so.

5.   Become a part of the blogosphere. You may find this confusing because it’s understood at this point that you have a blog; but there is more involved.  The blogosphere is made up of many bloggers in various niches where people with  similar or complimentary niches connect or link with each other.

To be part of the blogosphere you will need to leave your ‘home’ and visit other people’s ‘homes’, which means visiting other blogs, leave meaningful comments, and place your link on their blogs.  You’ll find that many of these bloggers will reciprocate by visiting your blog and leaving comments as well.

This is a great way to establish your credibility and help others to get to know you.  When I visit other blogs I often take the time to read comments on a post.  I’ll sometimes click on the name of someone whose comment I found interesting to learn more about them and I’m usually taken to their blog.  The same will be true for you.  Think of this as one aspect of networking on the internet.

Would you like to discover more tips on how easy it is to build a blog to give you massive visibility, attract people and establish your credibility online?  Click on now then share your thoughts by leaving a comment below.

Motivation Magic – 5 Ways to Jump-Start Yourself

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, goal setting, motivation

Welcome to my new “Monday Writer” segment where I will feature a different writer/blogger every Monday. A special ‘thank you’ to my first Featured “Monday Writer”, Sheila Atwood.

Featured “Monday Writer” – Sheila Atwood

Do you have times when you’re a little low on motivation? Do you need a jump-start to get yourself rolling again?

Join the club. We all have those times in life where we have lost interest. Or the task at hand seems a little too hard to confront.

“Motivation is a fire from within. If someone else tries to light that fire under you chances are it will burn very briefly.” Steven R. Covey

5 Magic Motivation Action Steps

1. Recognize Success. Life is full of successes we fail to give ourselves credit for. Don’t be so hard on yourself. When you take on any task it can seem to take a long time to find success.

For example when you first start writing a blog, it can seem like new posts take forever. But each completion is success. When the blog is published that is success. Count each step as a success and it becomes easier and easier. Recognize those little successes.

Remember, as your sphere of influence gets bigger, new problems will arise. View resolving each new problem as a success and your sphere of influence will grow again.

2. Partner up! Find someone to share your successes with. Pick someone with like goals, who is supportive of your endeavors. Pick someone who understands. My partner is my sister. We can run ideas and problems by each other. We also share our successes.

3. Produce a product. Nike Shoes tag line is “Just Do It”. You will be amazed at how well this works for blogging, business or in personal matters.

When you feel unmotivated produce a product….write an article, do an interview or design a new label. Keep it simple. Choose something you can easily confront. Choose something you know and can produce quickly. Make a success!

“If opportunity doesn’t knock build a door.” Milton Berle

4. Do Unto Others. This action step is simply magic all on its own. Stop moping around and get in there doing for another person. This step is inclusive of the steps above; (a. Quick success, (b.sharing a success with another and (c.producing a product.

Keep this simple. Make twice as much dinner and share it with a neighbor. Call someone you have been meaning to call and share a happy story. Wash your sweetie-pies’ car. Show up unexpectedly at a friends’ event.

Soon you will be back on track in your own endeavors.

5. Revisit Your Vision. If you have not written your vision of what you want, do it. You can’t reach the top of the mountain if you do not know that the  mountain even exists. When it is hard to push through use your vision as motivation to stay the course. Have courage.

“Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising which tempt you to believe that your critics are right. To map out a course of action and follow it to an end requires courage.” Ralph Waldo Emerson

To your success!

Sheila Atwood, Newbie Lifeline

P.S. Do you have a magic way you use to get motivated? Please share it.

Sheila Atwood writes “Newbie Lifeline” , a beginner’s guide to making money online. Her current series is on marketing.

How to Chop Large Content into Smaller Pieces for Your Online Business

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business

Welcome to my literary kitchen where we will look at ways to  chop the material on your hard drive.  If you’ve been in business online for six months or more you likely have downloaded several ebooks, many of which come with Private Label Rights (PLR).  You may have also  downloaded rebrandable reports and ebooks.

As a result of the above you likely have a well-stocked literary cupboard from which you can collect material to proceed with the first of two steps – the chopping process.  Just as you chop your herbs to enhance their flavor in the meal preparation and slice your vegetables to serve them more attractively , you can chop and slice the material you have into several pieces to make smaller articles, which you can use in different ways.

  • You can use the material from an e-book to load into your autoresponder series, providing you with content for one month or up to one year.
  • You can create content for several articles in a series
  • You can use the content to create several videos and audio recordings.
  • If you already have audio recordings that are 60 to 90 minutes in length, you can chop these recordings (more…)

Content Creation by Repurposing Increases Value to Your Customers & Prospects – Part 1

By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business

As someone who is doing business on the Internet you recognize that the Internet provides lots of resources for people to get information quickly.  In addition, when someone is looking for something they want that information right away.  After all it’s been said that we live in a microwave generation where everyone wants everything NOW!

What this means for your business and mine is that we have to spend the time making sure that the information on our websites is current and relevant to the needs of people.  One of my Mentors, Connie Ragen Green,  makes the point that we have to give our readers what they want, not what we know they need.

The problem with all of this is that content creation takes a lot of time and it can be challenging to find topics and material that are relevant to what our readers are looking for. One solution is re-purposing or sometimes called recycling your content. This is a great time-saver (more…)

Making Money Online: 3 Myths About Internet Marketing that Can Trap Beginners

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Mindset

Millions of people turn on their computer every day with the hope of making a good income online.  Many do so for the very first time because they’ve heard stories of people making money online and they want to capture their share.  The statistics are rather alarming as to the failure of many of these start-ups as it’s been said that 90 percent of these new businesses fail within the first 120 days.

People are making money online, but in order to be sure that you are not one of those who fall into those statistics, let’s look at three myths and how to avoid them:

Myth #1: When I work for myself I have total freedom; I no longer have a boss:

  • True, when you work for yourself you do enjoy more freedoms, but freedom is relative, not total.    You will have freedom to choose the hours that you work, but you do have to work at and in your business. You may find that in the beginning you may need to put in almost 40 hours in working for yourself to get your business to the point where you can work only 2-3 hours per day.
  • Regarding the myth that you no longer have a boss, you would be highly mistaken.  YOU are your boss!  You will no longer have someone else prodding you and telling you what you need to do, but you will need to adopt the mindset of a boss very quickly.  You will be required to make decisions that will affect your business, yourself, and your family, if applicable.  Developing management skills (more…)

Goal Setting and Achievement Help to Boost Your Self-Confidence

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, goal setting

The biggest reason most people fail to reach their goals is a lack of action.  The fact that you have taken the time to write your goals on paper, identified the areas in your life that you would like to see these goals realized, and determined what steps you need to take to achieve them means that the only step left is to take action.

Goal setting can build your self-confidence when you achieve the goals you’ve set and are able to measure the process.  This gives an overwhelming sense of achievement and is a confidence booster because you are now able to quantify what you have accomplished and can conceive reaching for higher goals and perhaps greater challenges.

It’s important to set performance goals rather than base your success on ‘outcome’ goals since achieving them may involve unforeseen circumstances over which you have little or no control.

When you’ve achieved a goal, take time to enjoy the satisfaction to enjoy it, note what worked and did not work for you and continue to learn from every successfully completed goal in your life and your business.

Set Goals in Your Life and Business to Make Your Dreams a Reality

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, goal setting, Mindset

One of the things I’ve had on the wall in my home office for several years is a poem that I found a long time ago.  Every now and again I need to remind myself of why I need to focus on  goals that I’ve set in various aspects of my life and the poem reminds me.  I’d like to share it as you may find that it encourages you as well.  Unfortunately I’ve never been able to find who the author is but if you’ve seen it before and know, please share.


Your dreams are you vision of where you’ll be after the battle,
your prize at the end of your journey to success.
Your goals are the steps you take to finally attain your prize.

Unless you’re willing to work hard and establish some discipline in your life,
all of your dreams will be pipe dreams,
little mental fantasy trips that will never materialize.

Make concrete steps toward fulfilling your ultimate dream,
and start with solid objectives and goals.

Your dreams are where you want to go,
your goals are how you get there.

The indispensable first step
to getting the things you want out of life is this:
Decide what you want.

Don’t be afraid to think big and dare to be great.
Dreamers are not content with mediocrity.
They never dream of going halfway.
People with goals succeed because they know where they’re going.

Are you a dreamer or a goal-setter?  Dream big, but set the goal to achieve the dream!

Two Reasons Why Customer Follow-up is a Good Business Strategy

By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Customer follow-up is an area that is important in any business, but is critical to anyone in any type of sales.

1.The Invisible Sign – Mary Kay Ash taught that she imagined that everyone wore an invisible sign around their neck that says “Make Me Feel Important.”  Isn’t this really true about ourselves even if we don’t readily admit it?  We know it has value because when we are made to feel special by someone else, and especially at a place where we spend our money, we remember it.

Business owners – entrepreneurs must promote ideas and implement strategies to ensure that each customer is made to feel special.  Ultimately each business owner has to determine which ideas (more…)

How to Use Yahoo! Answers to Attract Traffic to Your Website

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, goal setting

The main concern and goal for everyone who markets a business online is to get traffic or people visiting their website.  In most cases that website will be  a blog, but your online business may also promote an e-Commerce website

To keep your visitors coming back to your site so they can get to know you, they need to feel that you are an expert on your topic, or at least that you have a good grasp of your niche and can provide good content and advice.

One place you have the opportunity to demonstrate your expertise and lead them back to your website in at Yahoo! Answers (  Questions on various topics are asked and answers are given.  People are (more…)