Is traditional marketing dead? Despite the fact that social media provide tremendous opportunities to reach a wider audience in your target market, there is still a place in the life of the small business owners or entrepreneur for traditional marketing strategies like business networking.
Attending networking events by the Chamber of Commerce, Kiwanis, Business Network International (BNI) and other events put on by local groups provide opportunities to meet people and get to know people in your area of expertise. Like any other successful marketing strategy, there is an art to networking.
In the book, Make Your Contacts Count: Networking Know-How for Business and Career Success, Anne Baber and Lynn Waymon note: (more…)