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Archive for the ‘Direct Sales’

Business Communication Tools – Creating a Script that Sells

By: Yvonne A Jones Category: Direct Sales

Friday Success Tips

Many people recoil at the word “sales”, and may even say that they do not like sales. Yet, for the majority of people in business you are selling something unconsciously everyday because there is ‘Sales’ in a direct way and there is indirect sales.

If you are a coach, consultant or speaker, you are selling your services and yourself as well, because regardless how well you’re knowledgeable on a topic, people have to feel they resonate with you-with your personality-to want to take time to learn from you.  On the other hand, there are millions of people who overtly sell products and services online and offline.

In any type of sales situation you recognize the importance of communicating effectively so that you capture the attention of your audience of one or many at the outset, and be able to close the sale at the end of your presentation.

When you create a script or scripts to use as a template, this will be one of the finest business communication tools you can use (more…)

Preconceived Notions and Direct Sales Business

By: Yvonne A Jones Category: Direct Sales

Featured “Monday Writer” – Heather Amy Price

I read an article about a man who wanted to buy a particular television model so he researched which store carried the model he wanted.  He found out that the local store carrying the model on which he decided was a store he’d previously had bad dealings with.  So he went but he made his transaction with caution.  He didn’t believe the store when they said they’d be able to deliver tomorrow morning.  True to their word, they delivered on time.  His preconceived notions of that particular store have changed.

The same gentleman stayed at a Ritz Carlton with whom he’d had a good relationship in the past (his preconceived notions were all good) but didn’t care for being nickled and dimed or having to walk to the elevator to pick up a newspaper.  Now the Ritz has left a bad taste in his mouth.

We in the direct sales industry are constantly battling preconceived notions.  I have potential customers who won’t try my product because they tried a similar product once eight years ago and broke out from it, so they assume they are allergic.  I have potential team members who won’t listen to the facts about my opportunity because they heard that direct sales is the same as MLM, and MLM is a “pyramid scheme”.

I’ve learned that to be a good marketer in the direct sales industry, you need to be specific about who your (more…)

Article Marketing Success through Web Content Mining

By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Recently someone communicated to me that he felt Article Marketing was not an effective marketing strategy for online marketers.  How about for those of us who are in Direct Sales?  Do you feel that Article Marketing can be an effective part of your marketing strategy?

It’s important to keep in mind that regardless of what type of business you’re in, as long as you are marketing on the Internet there are four basic things that all businesses need:

1.  Content Creation: This is the only way people will get to know what you do and what you have to offer.  Your blog should be your main home for your content.

2.  Traffic:  Traffic or readers are essential to our business.  We want to invite and encourage visitors to our website to read and comment on our posts.  At the same time we want to return the compliment by commenting on the blogs of fellow bloggers.

3.  List Building:  This takes traffic a step further because it’s a way to capture this traffic so that we can build a relationship with them and market to them.

4.  Product Creation: The goal for which everyone who markets online should strive is to create your own product.  If you are in Direct Sales, you realize that this means your own product, and not one that the company you market for produces.

All of the four basic needs mentioned above can be met through Article Marketing.  Let’s look at the first need:  Content Creation.

As noted previously your blog should be your main home or hub on the Internet.  Every time you write a blog post (more…)

4 Reasons Why Customer Service is Critical to the Growth of your Business

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Featured “Monday Writer” – Coach Jane Lee

Why should we care about our customers? It was only one product that they bought from us.  The reality is that the life-line of your business depends heavily on providing excellent customer service. The first interaction with the customer till the purchase of your service or product does not end. It’s not a one shot deal. Many internet marketers drop the ball when in comes to customer service. Do you follow up with your customers after the purchase and see what results they are getting? How often do you keep in touch with your prospects and customers?

Listed below are the 4 reasons why customer service is important.

1) Customers will buy again and again when you provide excellent customer service

2) People want to feel special and so does your customers.

3) Bad customer service- such as not returning calls or poor follow up. This can leave a negative impression and the customer will no longer purchase your product or service.

4) Prospects and customers will refer you to their friends and family if they have a positive buying experience with you.

Always keep your customers in mind by servicing and touching base with them on a regular basis. This will ensure repeat business for the years to come.

Good Selling!

Jane Lee

Coach Jane Lee teaches you “How to Authentically Sell with Confidence and Ease” to get more clients and increase sales. Follow her weekly show “Sales Success Mindset” on Blog Talk Radio.

Two Reasons Why Customer Follow-up is a Good Business Strategy

By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Customer follow-up is an area that is important in any business, but is critical to anyone in any type of sales.

1.The Invisible Sign – Mary Kay Ash taught that she imagined that everyone wore an invisible sign around their neck that says “Make Me Feel Important.”  Isn’t this really true about ourselves even if we don’t readily admit it?  We know it has value because when we are made to feel special by someone else, and especially at a place where we spend our money, we remember it.

Business owners – entrepreneurs must promote ideas and implement strategies to ensure that each customer is made to feel special.  Ultimately each business owner has to determine which ideas (more…)

Timeless Principles: 6 Leadership Principles in Chapters 6-12 of “The Mary Kay Way”

By: Yvonne A Jones Category: Business - Home-Based Business, Direct Sales, Entrepreneur - Network Marketing

In my previous post I revealed 7 principles that I got from a review of Chapters 1-5 of The Mary Kay Way: Timeless Principles From America’s Greatest Woman entrepreneur.”  Today my review continues with timeless principles that can benefit small business owners, leaders in direct sales, entrepreneurs who outsource tasks, and every thought-leader who works with people; all from Chapters 6-12.

1.  Giving criticism: Criticism will most likely be made at some point but Mary Kay felt that a good manager should direct criticism to what’s wrong; not who’s wrong.

Managers must be strong and speak in a straightforward way, but should sandwich that criticism between praise – before and after.  Doing so lessens anger on the part of the recipient.  When people (more…)

How to Make Your Home-Based Business Fun and Lose the F.E.A.R

By: Yvonne A Jones Category: Business - Home-Based Business, Direct Sales, Mindset

As entrepreneurs we are often affected by many negative things beyond of our control and these can cause F.E.A.R! According to the Merriam-Webster’s online dictionary, fear is defined as dread, terror, trepidation; emotions that react to stimulus, external or internal. In addition, I like the definition of F.E.A.R as  False Evidence Appearing Real.

I believe that because we are natural nurturers, women more than men are anxious to see that everything follows a specific path; the slightest deviation from that path causes us intense anxiety and result in fear lurking its ugly head. In our minds we see gloom and doom when the reality is that it may just be a temporary setback.

This is where the Entrepreneurs Fear Factor comes in. Some years ago there was a reality show called “Fear Factor” that you either liked or disliked.  This is our reality as entrepreneurs: we encounter F.E.A.R in our business.  However, there is a simple element that if introduced more often could dilute the level of F.E.A.R we experience.  It’s as simple as (more…)

The Value of Relationship Marketing and Customer Retention in Your Funnel

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales, Mindset, Uncategorized

Relationship Marketing is defined on cecausa.com as a “marketing methodology by which a business establishes a relationship with their customers and stakeholders in order to foster customer loyalty and purchases over time.”

This simple, but straightforward definition captures the essence of why relationship marketing has to be an integral part of the strategies implemented by small and micro-businesses owned by soloentrepreneurs.  The goal should be to develop long-term relationships as it is over time that business owners will be able to continue to provide value, and as they provide value the often repeated factor – the know,like, and trust factor – will develop.

One of the essential aspects of relationship marketing is the retention of existing customers.  When you consider that it takes (more…)

Direct Sales Tips: Following-up with Customers Build Relationships and Customer Loyalty

By: Yvonne A Jones Category: Business - Home-Based Business, Direct Sales, Mindset

I enjoy being in Direct Sales as well as an Internet Marketer because as a Direct Sales Consultant I can provide individualized service to my customers. I have an even greater opportunity to build lasting relationships as they get to know, like and trust me and see that I care about them as individuals.  I’ve been fortunate to have customers who have been supporting my business for over 11 years.

I also like to support other Consultants in Direct Sales, but have found that on many occasions I meet a Consultant at a Party or Show, hosted by a mutual friend, and purchase something from them but never hear from them again.

This is not a post to critique anyone, but to highlight that this is an area many of us may need to work on.  I have been guilty of this as well as from time to time I’ve received calls from someone who said, “I’ve been searching for your card as my product was finished and I just found it…”  or, “I wish you had you label on the products so I’d be able to call you without having to search for your card”.  Two very important steps I neglected to do.

Most business owners, including Direct Sales Consultants, recognize the importance of cultivating and maintaining good relationships with their customers. At the same time, many overlook the need to follow-up after the sale or service. Here are three reasons (more…)

Guest Post: Remember Who You Are!

By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

This is a guest post by Barbara Lopez, The Elevator Pitch Coach.  I like to say that Barbara elevated my elevator pitch as a Direct Sales Consultant so that I became much more effective at networking events.  I chose this article by Barbara because she wrote it so well that I did not need to, and it is so easy when you are new to internet marketing to want to try to be like the ‘gurus’ in order to cover the fact that you are relatively new.    The downside to this is that you would not be authentic and people can see through pretense.  Instead of building the know, like and trust factor this is more likely to alienate the very people you want to attract.

“There is only one you for all time. Fearlessly be yourself.” –Anonymous

Have you ever received some advice, but it didn’t really “click” or resonate with you until many years down the road? When I was a teenager, and I’d be getting ready to head out with my friends, as I’d get to the door to leave my father would always say, “Remember who you are!” At the time, as a naive yet typical teenager who thought she knew everything, I’d always think to myself that it was such a weird thing to say – of course I’d remember who I was! How could I forget? I know who I am! I’m Barbara!

It wasn’t until many years later, when I became an adult, that I really understood the meaning behind those words, “remember who you are”. I realized that my father wasn’t telling me to remember my NAME, but to remember who I am as a person. What he was trying to advise me at the time, very gently, was to remember who I am as a person, and to be true to it. That, no matter what activities I’d be up to that evening, no matter whose company I was spending time in, that it was important for me to be true to myself – and to not stray from that – ever.

As I’ve grown older, I think that is actually the best piece of advice I’ve ever received. It’s great advice for a teenager, but I’m also seeing how applying it to my adult self has done great things for me both personally and professionally.

Reflecting on this advice of “remember who you are” recently, I also realized this is SO important when making a first introduction. There are a few reasons for that; allow me to explain.

You are more relaxed. When meeting someone for the very first time, if you just remember to be yourself, you’ll automatically relax a bit and enjoy the introduction more. Plus, if you’re attending a networking function where you’re meeting a lot of people at once or giving your elevator pitch to an entire room of people, you’ll feel more at ease. (more…)