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Archive for the ‘Marketing’

Viral Marketing – 7 Avenues of Distribution

By: Yvonne A Jones Category: Marketing, Writing and Publishing

My Internet Marketing Mentor has often recommended the value of viral marketing with ebooks or reports and so far I started but have not completed my first viral report.  She highly recommends this as a means of getting your information into the hands of many more persons that you normally would.

I’ve been focused on building my new niche, but this is one of my goals for October. Would you like to join me?  Ok, you may not be familiar with viral marketing or need a little more information in order to start, so I’ll discuss the topic in two three posts.

Normally when you write an ebook or report you’ll place a copyright on it and expressly state that it should not be copied or forwarded without your permission.  In the case of your viral report, you want people to forward your report to others and you give permission in your report to do so.

I did additional research on viral reports and found some interesting information which indicate that there are many ways to accomplish the objective of (more…)

Components of Marketing Plan for Small Business and Entrepreneurs

By: Yvonne A Jones Category: Marketing

"A Marketing Plan"As I did further research on putting together a Marketing Plan for my business I found a great deal of information on the topic.  A point that was immediately evident is that whether you are marketing a service or product one of your biggest challenges is to determine how you will reach your customers.

One publication recommended doing a study of what your competition is doing since they would already have done the research to find out what works best.

This reminds me of a study I did several years ago for a business project, which showed that two of the largest national hardware stores in the United States are often built in close proximity to each other.  The major chain built a store in an area only after careful study of the demographics, etc.  The other chain took advantage of that research and built a store in the area as well.

The following are some offline and online marketing methods that can create growth in your business:

  • Blogging
  • Article Marketing
  • Social Media
  • Affiliate Marketing
  • Teleseminars
  • Press Releases
  • Printed Materials  – business cards, brochures, and flyers (more…)

Is a Marketing Plan the Missing Link in Growing Your Business?

By: Yvonne A Jones Category: Marketing

In a few days it will be June, which is the end of the first half of the calendar year and the beginning of the second half. This could be a ‘new’ beginning for your business or the continuation of your momentum in growing your business.

Over the past two weeks I’ve been reevaluating my business overall to determine what steps I need to take to move it to the next level. A periodic appointment with yourself to evaluate your progress is important to determine if you’re staying on track.

An honest evaluation will reveal how you’re doing, but it can also mean that you have to revise your strategies as the path you’re on may not be producing the results (more…)

Marketing Your Business – Do You Have a Schedule?

By: Yvonne A Jones Category: Marketing

What portion of your time do you spend marketing your business?

“Marketing?  Why do I need to do marketing when I have an online business?”  If you said this to yourself, you are not alone.

When I started my online business I came from a corporate background and Direct Sales was my part-time fun job.  In my experience in the corporate world Marketing was a separate department, except for one job where I was required to submit editorials to high-end office furniture magazines, and track the progress of paid advertisements.

As a Skin Care and Image Consultant I was taught to offer my business cards or share information on my business with at least three persons every day – a form of marketing.  And it worked! But my online business…why?

Not having a schedule for marketing is a huge mistake or omission many of us who start an online business make.  In fact, this is not limited to online business.  Many small business owners who have a brick and mortar store, (more…)