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Archive for the ‘Mindset’

Breaking Out of “Clumps” at Offline Events Can Expand Your Business

By: Yvonne A Jones Category: Entrepreneur - Network Marketing, goal setting, Mindset

A clump is a knot or tight cluster of people or things.  It’s a natural tendency in humans to want to stay in groups with   whom they feel comfortable – either people you already know or those with whom you share similar interests.

There are times when staying within your clumps or tight cluster may not be a good idea.  Business events like large training groups, business functions and local networking events usually create opportunities for exposure, networking, building connections and, of course, taking advantage of learning opportunities from others.

If you congregate with just your known circle, you are not allowing yourself to make (more…)

How to Attract More Visitors to Your Website by Giving Away Valuable Products

By: Yvonne A Jones Category: Branding, Business - Entrepreneur, goal setting, Mindset

People have been known offline to make a big fuss about huge ‘Giveaways’ that turn out to be very disappointing for many customers because the item that was given was of poor quality or of very little value.

What about those of us who work online?  What should we give away, and how can giving away valuable products help to attract more visitors and ultimately business to our website?

The most important thing to keep in mind is that whatever we give away, whether it’s a free report, an e-book, e-course, teleseminar, etc. should be of good quality and value.  Someone may reason that it does not make sense (more…)

Being Known as the Expert is Good – Earning Trust and Respect is Better

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Mindset

This article was written by me and published on EzineArticles.com in August 2009.

Many people who embark on Internet Marketing have an intense desire to become known as “The Expert” in their particular niche.  This desire is fed by claims that once you are known as the Expert your list will grow exponentially and you’ll be able to monetize your list.  There is basically nothing wrong with wanting to become known as the “Go To” person in a niche, and in fact, is a very good thing.  However, is that enough?

Marketing on the World Wide Web offers endless opportunities and there are countless stories of amazing successes, but as large as the web world is, it is also a small world because it’s just as easy to lose credibility as it is to gain it.   Stories abound of questionable marketing tactics like someone pre-selling a product that they had not even begun to work on and giving a deadline that they know will be impossible to meet?  What about ordering a product from a well-know marketer and three months later it has not been received?  You may be good at what you do; design tools to make it easier to do amazing things on the internet, but what about your reputation? What about your know, like and trust factor?

It’s well-known that people do business with people they know, like and trust.  They may know someone because of their being known as an Expert in their niche, but they personally have to develop (more…)

Are You Like the Bumblebee In Your Home-Based Business:Part II

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Entrepreneur - Network Marketing, Mindset

In Part I of this topic I introduced the bumblebee as well as featured one of it’s characteristic: it’s wings in relation to it’s body.  You may read Part I on how home-based businesses can benefit from the bumble bee by clicking on this link.

Another characteristic of the bumblebee is that it’s a “social insect.” Like honeybees they form colonies, only smaller.  Their colonies typically have anywhere from 50 to 200 bees at the max.

How can entrepreneurs who work from home in offline businesses be part of a colony or group?  Like the bumblebee, entrepreneurs need the association and support of like-minded groups.  In fact, groups do not have to be like-minded because these can open horizons and provide a different perspective on your business, therefore enhancing your current business and introducing other opportunities.

Even in small towns there are business groups like the Chamber of Commerce, Rotary Clubs, the Jaycees, Business Network International (BNI), one of the most supportive business networking groups.  There are also other local networking groups, which are not to be confused with meetings for a particular MLM or direct sales group. These are meetings attended by entrepreneurs and small business people  (more…)

Relationship Marketing – Connect with Your Prospects By Giving Them the Information They Want

By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business, Mindset

In continuing my series on the value of Relationship Marketing, I found this article by Connie Ragen Green and published on ezinearticles.com.  In this article Connie discussed the aspect of Relationship Marketing by continuing to build relationships with your marketing through giving them the information they want.  She said it so well, I felt there was no need for me to reinvent the wheel and write a separate post.  Connie is my Mentor and I continue to learn from her and share what I’ve been taught by her with the persons I work with.

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Building an online business is very similar to building a brick and mortar business. It is still all about marketing and relationships. If you think about it, this makes perfect sense. When you are looking for a product or service, your attention is focused on those who tell you what they have to offer and then take the time to build a relationship with you. Think about which marketing strategies you will implement on a regular basis and how you will connect more deeply with your prospects.

Article marketing and blogging are the best ways I have found to make a huge impact very quickly. Decide which topics (more…)

Relationship Marketing: Providing Valuable Information On Your Blog

By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Mindset

Providing valuable content on your blog, the hub of your online activities, is not always easy.  Your goal should always be to provide a valuable source of information so that your readers will want to come back for more.

It’s easy to reason that since you’re not being paid for the information on your blog, it does not have to be of the highest quality.  Thinking that way would be a huge mistake.  Put yourself in your readers’ place.  Would you revisit a website where the information is of little or no value?

It is true that you are in business because we want to make money.  On the other hand, the interesting thing is that when you give your readers really valuable information, you are nurturing and building relationships so that when you have something for sale they will be more willing to purchase products from or through you.  They will have come to appreciate that you have their interests at heart and so you would recommend only products that are worthwhile and will be of  benefit  to them.

What are your thoughts on the topic?  Please share in the Comments section.

A Review of “20 Ways to Make $100 per Day Online” – the Ebook

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Mindset

Are you new to the internet? Are you confused by all the information you’re exposed to? On the other hand, are you a ‘seasoned’ marketer looking for additional sources of income online to explode your internet empire? There is a tremendous amount of information available on the subject of internet marketing but when you are looking for information it makes sense to find materials that offer options. This will allow you to be selective in finding tools or systems that match your personality, your style,  and your niche.

A review of the “20 Ways to Make $100 per Day Online”  may help you to determine if this is right for you.

1. Authors: The e-Book was created by Members of the Internet Marketing Inner Circle, and coordinated by Founder, Willie Crawford, who also wrote the final chapter. Each of these marketers has been successful in their niche for several years and they’ve enthusiastically shared one aspect of their business that has been tried and tested which can help to make you successful as well.

2. Links: Each chapter title gives a link, which means it allows you to go directly to an associated resource. I especially appreciate that these active links and valuable resources have been included as they make research easier. The material is expertly written but with terminology that’s clear and easy to understand.

3. Raises Your Awareness of Income Possibilities: This information helps you to think about your current skills and interest and how you can translate these into making part-time or full-time income from your home. Most of these do not need full-time hours, therefore, they can be a ‘side’ project that has tremendous possibility for growth into full-time income.

4. Gives You a Place to Start: If you are a beginner to internet marketing this eBook allows you really delve into various forms of internet marketing strategies all in one place so that you can make an informed decision. If you are fairly experienced it allows you to see what other successful marketers have done  and determine which aspect you would like to move on to next.

5. Introduction to Affiliate Marketing: If you do not have a product of your own, Affiliate Marketing is a great way to build your income online.  When I purchased this ebook over a year ago I was amazed that just by purchasing the ebook  I could get started in Affiliate Marketing.  And you can too.

20 Ways to make $100 per Day Online” is a great place to start to grasp the options that available to you in Internet Marketing.  If you’ve read the ebook, what part did you find most helpful?  Please share.

How to Make Your Home-Based Business Fun and Lose the F.E.A.R

By: Yvonne A Jones Category: Business - Home-Based Business, Direct Sales, Mindset

As entrepreneurs we are often affected by many negative things beyond of our control and these can cause F.E.A.R! According to the Merriam-Webster’s online dictionary, fear is defined as dread, terror, trepidation; emotions that react to stimulus, external or internal. In addition, I like the definition of F.E.A.R as  False Evidence Appearing Real.

I believe that because we are natural nurturers, women more than men are anxious to see that everything follows a specific path; the slightest deviation from that path causes us intense anxiety and result in fear lurking its ugly head. In our minds we see gloom and doom when the reality is that it may just be a temporary setback.

This is where the Entrepreneurs Fear Factor comes in. Some years ago there was a reality show called “Fear Factor” that you either liked or disliked.  This is our reality as entrepreneurs: we encounter F.E.A.R in our business.  However, there is a simple element that if introduced more often could dilute the level of F.E.A.R we experience.  It’s as simple as (more…)

The Value of Relationship Marketing and Customer Retention in Your Funnel

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales, Mindset, Uncategorized

Relationship Marketing is defined on cecausa.com as a “marketing methodology by which a business establishes a relationship with their customers and stakeholders in order to foster customer loyalty and purchases over time.”

This simple, but straightforward definition captures the essence of why relationship marketing has to be an integral part of the strategies implemented by small and micro-businesses owned by soloentrepreneurs.  The goal should be to develop long-term relationships as it is over time that business owners will be able to continue to provide value, and as they provide value the often repeated factor – the know,like, and trust factor – will develop.

One of the essential aspects of relationship marketing is the retention of existing customers.  When you consider that it takes (more…)

Direct Sales Tips: Following-up with Customers Build Relationships and Customer Loyalty

By: Yvonne A Jones Category: Business - Home-Based Business, Direct Sales, Mindset

I enjoy being in Direct Sales as well as an Internet Marketer because as a Direct Sales Consultant I can provide individualized service to my customers. I have an even greater opportunity to build lasting relationships as they get to know, like and trust me and see that I care about them as individuals.  I’ve been fortunate to have customers who have been supporting my business for over 11 years.

I also like to support other Consultants in Direct Sales, but have found that on many occasions I meet a Consultant at a Party or Show, hosted by a mutual friend, and purchase something from them but never hear from them again.

This is not a post to critique anyone, but to highlight that this is an area many of us may need to work on.  I have been guilty of this as well as from time to time I’ve received calls from someone who said, “I’ve been searching for your card as my product was finished and I just found it…”  or, “I wish you had you label on the products so I’d be able to call you without having to search for your card”.  Two very important steps I neglected to do.

Most business owners, including Direct Sales Consultants, recognize the importance of cultivating and maintaining good relationships with their customers. At the same time, many overlook the need to follow-up after the sale or service. Here are three reasons (more…)