Build Your Online Business | Relationship Marketing

Archive for the ‘online business’

Internet Marketing For Beginners – What Is FTP and How Do I Do It?

By: Yvonne A Jones Category: online business

When I first came online in 2008 there were so many things I did not understand and there was no one in my circle offline I could ask.   I remember in the very first class I took online the instructor told us we could copy his example and use his page on our own websites.  That was wonderful!  But how could I get the information from his computer to show up on my website?  This is done by a process called File Transfer Protocol (FTP), but I did not know the name, what it is, or how to do it.

I was so frustrated because in response to my question, I was told just to go ahead and “copy and upload it.”  Upload it? How?

If you are new to internet marketing or recently started a business online, do not be intimidated by the process. It really is pretty easy when you know how to use File Transfer Protocol (FTP) to transfer files from your computer to your websites.  I’ve found that Chris Farrell explains how to do this very clearly in this video.  Enjoy and please feel free to leave a comment below.

You can see more of Chris Farrell’s videos by clicking here.  What aspect of internet marketing was your biggest challenge when you began.  If you are just starting your business online, what do you find most challenging?

Link Building Strategies – Not All Article Directories Provide Backlinks to your Blog

By: Yvonne A Jones Category: online business, seo

Backlinks are important to your blog in order to increase organic search results. Organic search results are listings on search engine results pages, such as Google, Yahoo, and Bing that appear because of their relevance to the keywords being searched, instead of through paid methods, like pay-per-click advertising.

One of the most effective link building strategies is to submit articles to article directories.  When you write articles with between 400 – 700 words you have the opportunity to submit these articles to various article directories, keeping in mind their individual submission requirements.

It’s reasonable to expect that before long you will get quality inbound links from these article directories.  However, it’s important to note (more…)

Online Business Success – Stop Negative Self-Talk!

By: Yvonne A Jones Category: goal setting, online business

How do you view success?  Many people grew up with a negative attitude toward the word “success”.  They were raised to believe that if you focused on having success in your life, it immediately branded you as being narcissistic or materialistic?  But is that always the case?

It is true that an unhealthy desire for success at any cost has caused many persons to show undesirable qualities such as greed and selfishness.  However, to the average person success may mean achieving more to make choices, build your self-worth, or accomplish a goal.

Do you ever find that you talk yourself out of success by indulging in negative self-talk?  Do you tell yourself you could never attain those ‘lofty’ goals? Do you set yourself up for failure by listening to the negative voice within?

Rather than listening to the negative voice, you can use positive self-talk to (more…)

Internet Marketing Strategies Should Include Blogging for Business

By: Yvonne A Jones Category: Business - Entrepreneur, online business

Recently I was talking with a small business owner about become more visible online and we got to the topic of having a blog.  I got a negative reaction and wasn’t sure why, so I asked searching questions.   The reasons for the negative response became clear very quickly.  The business owner’s concept of blogs was that blogs could not have any beneficial effect on her business since blogs are just logs or updates of what people do on a daily basis.

There are people who use blogs for that purpose, but large companies are now using blogs to reach their market and build an audience, gain online visibility, and promote their business.  This in itself should make anyone who underestimates the value of having a business blog stop and think.  If large companies are taking advantage of the benefits of having a blog, how much more can this benefit small business owners?

Here are five important reasons why blogging can enhance your business and should be part of your internet marketing strategies:

1.  Google and the other search engines love blogs.  Unlike static websites, blogs are updated frequently so that when (more…)

Online Business Success – Lessons From the Atlantic Salmon

By: Yvonne A Jones Category: online business

I’ve always been fascinated by the Atlantic salmon’s inherent ability to swim upstream, and as I thought about the complexities involved in achieving online business success, I realized that there are lessons we can learn from the Atlantic Salmon.

What are some of these lessons we can take away and apply to ourselves in our online business?

1.  Fact: The Atlantic salmon spawns in fresh water but spends much of it’s life in the salty waters of the ocean.

Lesson: As business owners we have to be adaptable.  We may start small and wade into shallow waters, but as we grow we may make decisions (more…)

Building an Online Business Goes Beyond Being “In The Mood”

By: Yvonne A Jones Category: online business, Uncategorized

Recently I read a quote by author Pearl Buck: “I don’t wait for moods.  You accomplish nothing if you do that.  Your mind must know it has got to get down to work.”

Building a successful business online brings a lot of satisfaction, but it also brings its own challenges so I really appreciate the above quote.  Because we are our own boss we can make excuses for ourselves why we cannot work in our business at any given time.

“It’s too cold and gloomy today.” Well, you’re working from home!  Turn on or up the heater, turn on more lights and get to work.  I found that while they cost more the “Daylight” or “Natural Light” compact fluorescent lightbulbs make a huge difference, whether I’m working at nights or on a cloudy day.

Compare that to trudging through snow or cold winds to get to a job and you’ll feel better.  Building an online business (more…)

Add Content to Your Website – 3 Ways to Create Web Content

By: Yvonne A Jones Category: online business

Building an online business takes work and a lot of that work will be devoted to providing your readers with great content.  The first place will always be your blog, but if you have a newsletter or ezine, that’s another place where you will always need good quality information.

Write Your Own Article

The term ‘article’ also applies to your posts because you will always way to post to your blog first and then submit these articles to your favorite article directory or directories.  This is the best method as it helps you to establish your credibility and become know as an expert on your topic.  However, it’s not the only way and it’s not always possible to write your own article.

Guest Bloggers

I love to have Guest Bloggers write posts for my blog.  Each one of us has a different writing style and can see one topic from different angles and since the visitors who read my blog are all different, I feel it’s great to offer them this variety.  It also encourages a spirit of community (more…)