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Choosing a Domain Name That Will Attract Traffic and Build Your Brand

By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business

What is a Domain Name?  It’s the name that you will give to your website. It’s the URL that people will type in to gain access to whatever you are offering online.  It’s the name that over time people will come to associate with you.

Choosing a domain name is step that requires careful consideration and should involve some research for a number of reasons:

1)    You can make the decision to use your name; however, while I strongly recommend that you purchase your name if it’s available, if you are new to the internet you may want to park it temporarily.  An important reason for this recommendation is that you may not be sure at this stage what you want your name to represent in the online community.  You may need time to determine how you’d like to brand yourself online and what you’d like people to associate your name with.

2)     A keyword-rich domain may be more advantageous to you the beginner.  What this means is that once you’ve decided on your area of focus, you will need to do research to find out what people are looking for.  Based on this keyword research you would endeavor to incorporate some of those keywords or a key phrase into your domain name.

3)    Three of the benefits of a keyword-rich domain are: 1)  Your website with your unique domain will attract the search engines more quickly and start the process of building your ranking. 2)  When persons are searching for information or resources and type in the keywords you’ve selected they will be more readily directed to your keyword-rich domain; your website. 3)  You will begin to build your brand online.

If you are struggling to understand how to get your online business going so you can start making money, I invite you to click on http://mysuccesscircleonline.com/incubator and claim your free quick start video. Dr. Jeanette Cates will send you the video by e-mail.

What is one thing that is holding you back from getting started online today?  Or if you have recently started online, what is holding you back from moving forward?

39 Comments to “Choosing a Domain Name That Will Attract Traffic and Build Your Brand”


  1. Sheila Atwood says:

    I agree that you should get your name as a domain name. I have secured my grand kids names for the future…just in case.

    I am just getting ready to use my name URL as a new site that will link to my main site. It is part of branding my name along with my main site.

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  2. Linking your new site to your current one is a great idea, Sheila, as you current site already has recognition and rank. And your readers will be able to make the connection easily. Excellent example. Thank you.

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  3. I was wondering if you ever considered changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

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  4. Thank you for leaving your comments and your observation about the limited number of images. My desire is to provide valuable content, but I also appreciate that images add dimension to the blog so it’s something I’ll definitely give attention to. However, I’m not quite sure what you meant by “But maybe you could a little more in the way of content so people could connect with it better” since there’s quite a bit of content on the blog.

    I’m always glad for constructive criticism, but I can’t make adjustments if it’s not clear what you’re asking for or recommending, Scarlett. Perhaps if you re-phrase that section I’ll get a better understanding. Look forward to reading your reply. Thanks, Yvonne

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  5. Damon Krikwen says:

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  8. You’re welcome, Carroll. If I can be of further assistance, please let me know. 🙂

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  14. Please feel free to do so, Carroll. You may publish an entire post, but please remember to include my name: Yvonne A Jones and website. Thanks.

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  25. Thanks for leaving your comment, Magdalena, as I would not have had the opportunity to meet you. There are several posts on my website concerning setting goals. After you’ve looked at those, if you still need additional information, I’d be happy to assist you the best way I can.

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  27. Hi there, I visited your blog and noticed that there are quite a number of topics. Is there one you’d like me to write on? I’d be happy to do so after the end of this month when I complete my current blog challenge. Thank you for inviting me as well.

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  32. “Make Money Online,” Damon, “kill silverfish,” ‘truth about abs” and “property solicitors”: Thanks for visiting my blog and taking the time to leave your comments. I’m glad you found my posts informative and hope you will return. Thanks for your kind words as well.

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  33. Carroll B. Merriman says:

    How did you make this template? I got a blog as well and my template looks kinda bad so people don’t stay on my blog very long :/.

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  35. Hi Carroll, Thank you for visiting my website and leaving you question. I’m using a basic WordPress theme which my web designed modified using Dreamweaver. I have no idea how to do that but you can find many free wordpress themes that may suit you and you may be happy with. I just looked at the website in your comment. I’d love to talk more with you about it. Please send me an e-mail at yjones@mysuccesscircleonline.com. Thanks.

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  36. You’re so welcome and if I can help in any way, please let me know.

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  37. Wally Slatton says:

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  38. Mitzi Messa says:

    I don’t think you’re right here, if you take a look in Google you’ll see that what you say in your post is actually wrong, don’t believe me see for yourself, check Google ;).

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  39. Hi Mitzi, I am always willing to admit when I’m wrong. What aspect of the post do you feel is “actually wrong”? I’d be happy to make a correction. Yvonne

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