This post was written by Barbara Lopez of Brightfarm Introductions. I felt it was a really great article to make networking and connecting people through e-mails a more effective process and wanted to share it with my readers.
In your daily travels, you'll often times meet people who you think should meet someone else in your network. Sometimes
it's someone who shares a need that you think someone you know can fill
for them, and sometimes it's a connection based on some sort of common
interest – people that have a complimentary type of business or
service, or even just a common personal interest.
is a quick and easy way to make that connection happen. Below are some
tips on how make an email introduction as effective as possible.
the purpose of this tip, I'm going to create a made-up example so that
you can see how to use this type of flow for your introduction.
will be extremely helpful for both Sally and Ted when they are
referring back to the email introduction – it will be much easier for
them to locate.
than just starting with "Dear Sally, I'd like you to meet Ted"…greet
them both so that they both have equal footing and feel like you're
making a personal, beneficial connection to both:
hope that you are both doing well. The purpose of this email is to
introduce the both of you to each other. Sally is a client of mine who
is new to the area and is looking for a handyman who can help her with
some fix-it-up projects around her house. Ted is a fellow member of my
local networking group, and offers handyman services in our area.
worked hard to build a solid network, foster that network by sharing
why you are introducing them (spread the love!). Sharing a bit of
information that will help them to know a bit more about each other
should they pursue the introduction is helpful:
a hairsylist, and her beautiful family (husband Tom and 3 children)
live in the (Name of) neighborhood, and are in the process of
renovating their home a bit, and need some additional help.
has been a local handyman for over 10 years, and is widely known for
his outstanding customer service and his ability to fix just about
anything. He's amazing!
can warm up the introduction by providing additional ways for people to
"research" each other before the official introduction:
works at ABC Salon, and the best time and place to reach her is during
the day at work. Her contact info: (phone, website, email)
has a great list of services up on his website, but is also happy to
discuss other needs you might have. His contact info: (phone, website,
email, LinkedIn profile)
Don't just send the introduction and hope for the best, encourage them
to take the introduction further, and offer to follow up:
sure that the two of you will enjoy connecting and seeing if you are a
good fit for Sally's home project needs. Please do take an opportunity
to connect. If I can do anything to assist, please let me know. I'd
be happy to follow up to see if the introduction was a success.
- Don't put too much pressure on the two, make the introduction light
enough that they are simply receiving contact information and a
recommendation (as in "connect and SEE if you're a good fit for your
- If you think an introduction would be more appropriate in person,
offer to meet the parties for coffee or for a visit at one of their
offices. If you do make this offer, arrive to make the introduction,
stay for a bit to get the conversation going, and then excuse yourself
once they are up and running - don't become involved in the business
at hand unless they ask for your input.
- If you offer to follow up, be SURE to follow up – this would be
best by phone to both Sally and Ted after an appropriate length of
time. If they haven't made the introduction, ask if you can help
- If the parties decide NOT to take the introduction further, don't
sweat it. Not everyone will be a match made in heaven, so don't probe
any further as to why, simply respect their decision.
can you connect today? Have a purposeful reason for the connection,
and the parties involved will be delighted that you thought of them and
their interests/needs. Happy connecting!
Barbara Lopez, "The Elevator Pitch
Coach" with Brightfarm Introductions, helps business professionals
introduce themselves with high impact. Everything in business starts with
an introduction. If you're ready to learn how to introduce yourself and
your business professionally and comfortably, visit Barbara at www.brightfarm.com.