One of the first things many beginners to online business are told is that they should create an information product. That’s really good advice but it’s a daunting task for most people who’re unfamiliar with the technology associated with building an online business, as well as the time to research and create an information product in the form of an eBook. As a result, many initially opt for promoting other people’s products through Affiliate Marketing.
With the increasing popularity of videos, the time-frame has been shortened for quite a number of persons who’re relatively new to the Internet. You can now create short videos and bundle these into an information product in a shorter time than you would probably take to write an eBook.
Basic First Step in Creating Your Information Product
Select a Topic: The first step is to choose a topic. If you’re an expert in a particular niche, or a topic in that niche, it may be best to start by creating your first info product in that area. This will make it faster and easier for you to complete the project.
Buyers are generally divided into two markets and you will need to decide which of these two markets you will be targeting. There are “desperate” and “passionate” markets.
Desperate markets are those in which the typical user has a problem that he is desperate to solve. These niches include things like acne, weight loss, headaches, back pain, insomnia, etc.
Because these persons are desperate to solve a problem, they’re likely to purchase products that offer a solution.
Passionate niches are those in which the typical user has some type of passion or hobby that they really care about. Examples of these are golf, baseball card collecting, gaming, fishing, scrapbooking, etc.
Will you be creating the information product yourself? We’ll look at your options in the next post.