Build Your Online Business | Relationship Marketing

Creating an Information Product – Select a Topic

By: Yvonne A Jones Category: Business - Entrepreneur

One of the first things many beginners to  online business are told is that they should create an information product.  That’s really good advice but it’s  a daunting task for most people who’re unfamiliar with the technology associated with building an  online business, as well as the time to research and create an information product in the form of an eBook.  As a result, many initially opt for promoting other people’s products through Affiliate Marketing.

With the increasing popularity of videos, the time-frame has been shortened for quite a number of persons who’re relatively new to the Internet.  You can now create short videos and bundle these into an information product in a shorter time than you would probably take to write an eBook.

Basic First Step in Creating Your Information Product

Select a Topic:  The first step is to choose a topic. If you’re an expert in a particular niche, or a topic in that niche, it may be best to start by creating your first info product in that area.  This will make it faster and easier for you to complete the project.

Buyers are generally divided into two markets and you will need to decide which of these two markets you will be targeting.  There are “desperate” and “passionate” markets.

Desperate markets are those in which the typical user has a problem that he is desperate to solve.  These niches include things like acne, weight loss, headaches, back pain, insomnia, etc.

Because these persons are desperate to solve a problem, they’re likely to purchase products that offer a solution.

Passionate niches are those in which the typical user has some type of passion or hobby that they really care about.  Examples of these are golf, baseball card collecting, gaming, fishing, scrapbooking, etc.

Will you be creating the information product yourself?  We’ll look at your options in the next post.

4 Comments to “Creating an Information Product – Select a Topic”

  1. Jacqueline says:

    Great information. I have been thinking about creating an e-book, but the time factor of creating a quality product has always deterred me. I am looking forward to reading your next posts.
    Jacqueline recently posted..It is all About Family

  2. Hi Jacqueline, Thanks for stopping and sharing your thoughts on creating an ebook. You mentioned “a quality product” and that’s what we all want. Perhaps you’re like me, we want it to be top quality. What I’ve discovered is that we need to start somewhere. From the classes I’ve taken on this topic, the recurring theme is just get it done! The first one will be good, but the next will be even better. Please let me know how I can help you by sharing tips with you.

  3. Peter Joseph says:

    I’m also in the same situation and have very little time in the way of writing ebooks. I started one at the Christmas break but as usual, the work picked up and i never got around to completing it. Just got to find the time and work at it; and i’m already looking to the next christmas break!
    Peter Joseph recently posted..Explosion in my mind!

  4. Hi Peter. It can be frustrating because you know you could have a really good product but time is limited. I’m in a membership and one of the thoughts that was shared was using PLR not necessarily as the product itself, but to fill gaps. My challenge is that I’ve been searching for good quality PLR products on my topic – Customer Service for Small Business Owners and Entrepreneurs and so far nothing, so I’m doing all the research. Just don’t give up. I know you’re super busy, but I’d suggest you do a coupld of pages each week and it will be completed before the next Christmas break 🙂


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