Making the decision to create your own information product yourself is one that requires careful thought.
Writing an eBook
If you are able to, you can create the product yourself. Some people can write a 40-50 page eBook in a couple of days to a week, but others need much longer than that.
I’m currently writing my first information product for sale. This is not my first information product as I’ve written several short or special reports as giveaways for opt-in lists. However, I’m one of those mentioned in the previous paragraph who “need much longer than that.” It does not, however, have to be that way.
If you’re not a fast writer or you don’t feel confident with your writing ability, you can always hire someone to write your book for you. I am told that you can have a decent eBook written for as little as $200 or you can get a really great book for $500. Please verify those figures for yourself as I’ve not personally contacted anyone to write my eBook.
If you’re not tech-savvy you might need to hire someone to create videos for you. You can have a very simple video created for as little as $50, or a longer video for $100-$200, including the voice-over.
If you want extremely high-quality, lengthy videos, you may have to pay a bit more, but keep in mind – you can sell these videos over and over again without any printing or shipping costs.
Creating Audio Products
Your audio product can be simply the audio version of your eBook. Many people like to listen to an audio on an MP3 while driving or exercising, and this will also serve to enhance the value of your information product. By providing written, video, and audio content you’ll be satisfying the various learning styles of different individuals.
In my next post I’ll provide resources for outsourcing as well as obtaining information to incorporate in your report so as to complete your project faster.