This is a question many persons who are new to the internet have asked. One person I worked with told me that she did not think she could be bothered to write posts as she did not particularly like writing. Needless to say, I pointed out some of her options.
For anyone who feels that a blog is not necessary for success in their online business, may I ask some questions?
- Do you want people to get to know, like and trust you and build relationships?
- Would you like to be able to share your knowledge with others and position yourself as the expert in your niche?
- Are you happy to provide new and informative content on your website on a regular basis so that your visitors keep coming back for more?
- Would you like to encourage and engage in interaction between your visitors and yourself?
If you answered “Yes” to any of the above, then you have identified at least one reason why you need a blog in your online business. Building the know, like and trust factor is one of the most essential steps you can take for success in your online business, and your blog provides the means for this to happen. Building relationships is critical for success and this is another benefit of having a blog.
In my next post I will go deeper into the position that your blog should hold in your online business.
How have you helped your clients to get over this hurdle? Please share with the rest of us.