As communication is the lifeblood of any relationship -business or personal- targeted traffic is the lifeblood of your business online.
Every part of your online business must be part of your strategic marketing plan. It therefore means that for article marketing success, you must have a plan and a goal. Your goal is to generate traffic to your website; your blog.
Rather than writing and sending directly to article directories, I recommend writing your article and posting it to your blog first. Even if you need to combine two posts or add an introduction and conclusion to your post to meet the desired length for the article directories, there are advantages to doing it this way:
1) Your loyal readers and subscribers get to read firsthand what you’ve written. They do this through RSS feeds, Networked blogs, etc.
2) Your followers on Twitter know when you have a new post and come over to your blog to read it.
3) You will be indexed as the first author of the article by the search engines.
4) Your article is less likely to be rejected by the article directories for duplicate content. Although you never want to use PLR to write articles for submission to the directories, there could be similarities in style or wording to another author.
Since your goal is to generate traffic to your website and they arrive there by the various means mentioned above, why do you still need to follow-up with article marketing?
Because it’s one of the marketing strategies that can increase your traffic significantly over an extended period of time. People are always searching for information and since you would have used keyword-rich titles, your articles will be found. Keep in mind also that if your articles are used by others in publications, reports, and websites, they should be kept intact and include your Resource Box.
The Resource Box has been described as your most valuable ‘real estate’ online. Used wisely the information in your Resource Box can direct traffic to your website for months, if not years. In fact, one well-known online marketer said that he continues to get traffic to a page from articles he write three years ago.
Instead of using the Resource Box to tell who you are and what you do, direct your readers to a Landing or Squeeze Page with a free report or to a product (yours or an affiliate product). Your other link can direct readers back to your blog. You can choose to put your website address, or you can be more specific and link to a post that’s relevant to your current article.
Is Article Marketing a part of your online business strategy. How effective has it been for you? Please share.