As entrepreneurs we are often affected by many negative things beyond of our control and these can cause F.E.A.R! According to the Merriam-Webster’s online dictionary, fear is defined as dread, terror, trepidation; emotions that react to stimulus, external or internal. In addition, I like the definition of F.E.A.R as False Evidence Appearing Real.
I believe that because we are natural nurturers, women more than men are anxious to see that everything follows a specific path; the slightest deviation from that path causes us intense anxiety and result in fear lurking its ugly head. In our minds we see gloom and doom when the reality is that it may just be a temporary setback.
This is where the Entrepreneurs Fear Factor comes in. Some years ago there was a reality show called “Fear Factor” that you either liked or disliked. This is our reality as entrepreneurs: we encounter F.E.A.R in our business. However, there is a simple element that if introduced more often could dilute the level of F.E.A.R we experience. It’s as simple as injecting humor into our lives and business. Some of us may have to work harder at learning to laugh at our disappointments, or even laugh at ourselves at times. Some of the comments I’ve heard over the years, and I quite likely made at some point in my business:
1) “I’m having a hard time finding or attracting customers or clients” – This is applicable to coaches, consultants, and direct sales consultants among others because customers are the lifeline of our business. But…Are you prejudging people you meet? You never know who your next client, customer or team member may be. The rules of marketing, even for offline businesses have changed, so it’s important to stay informed and use proven methods to attract the type of people you want as your clients and customers. Be happy and positive! There’s enough negativity surrounding us and people want to be around positive, happy people.
“I don’t know anyone” – Start making a list of the people you already know and pull out all those business cards you’ve been collecting for the past several months. Give the people you’re already acquainted with a call and see if they would like to try one of your new products or line of service they’ve not tried. I would suggest that you work on building a relationship with those persons you’ve never spoken with before you offer them your product or service. When you make your phone calls, have a smile in your voice, be upbeat without sounding fake and keep it short. Convey urgency! When you sound positive and upbeat, it arouses curiosity.
If your business in online only, you would want to be conscious of providing value to your prospects so that they will be motivated to take the next step and become your clients or customers.
3) “I’m tired of calling or contacting my same list of customers” – Don’t call! Send them an ezine/newsletter with short interesting articles. Too challenging right now? Send a postcard to say you’re thinking of them with one or two quick tips based on your niche. Your customers will know you’re thinking of them and because you stay in touch with them, you’ll be the person they call when they need something in your product or service line.
There are many other ways to make your home-based business fun. Don’t let F.E.A.R rob you of your joy in running your own home-based business, whether it’s on-or offline or a combination. Instead, work on the things you can control and put some fun and humor into your business.
Please share some ideas of what you do when for any number of reasons fear starts to creep into your thoughts and how you keep the “fun” in your business.