For someone new to marketing on the internet it can be like taking a four-year old into a huge specialty candy store. There is so much to see and so many appealing and delicious type of candies for that child to choose from that she becomes overwhelmed! Imagine that the parent said, “Remember, you are only allowed to choose one.” A typical reaction in a whiny voice could be, “I don’t know which one to choose!”
One of the things I struggled with and am still working on is to avoid clicking on emails with a really good subject line. Sometimes it’s nothing new, perhaps an e-book with a catchy title. I know I’ve heard the topic before, probably have something similar in a binder on my shelf or on my hard-drive, or may even be in a class on the topic, but natural curiosity impels me to take a look to see someone else’s take on a topic. I may open the document and just scan it. Five or 10 minutes later I’ve learned nothing new, but that’s five or 10 minutes lost. That’s time I could have spent doing something in and for my business. One solution I’ve implemented is to unsubscribe from a number of lists.
The challenge – FOCUS. A lack of focus is one of the things that can affect beginner internet marketers adversely. It is a challenge, because many persons do not have a clear picture of where they want to go and how to get there, so in their research to do so they get caught up in all the various types of ‘candies’ and baubles that are on the internet. In my next post we will delve a little further into how having a focus can propel you forward quickly.
Remember, “time spent on one thing is time away from another”. Make sure that what you are spending your time on is going to move you forward in your online business.