When many of us started an online business we knew very little, if anything about Search Engine Optimization (SEO). While I immediately understood that one could not create a blog or any other type of website and expect it to be found among the millions of websites online, understanding how to make sure that my site was found was not clear.
If you have been online for sometime you may be a little more than just curious about how to optimize your website’s current content.
Wordtracker.com provides an excellent report with a section on how to “Optimize Your Current Content.” Below are 7 key points I’d like to share from the report to see what improvements you can make to increase search engine traffic.
1. Optimize Your Home Page:
- Since your home page is your most important page, you should optimize it with around three important keywords.
- Your home page should have internal keyword rich links to category pages, which provide easy access for people doing more specific research. Everything on the category page should relate to that topic only and should be optimized for around three keywords.
- If you have a page that offers products then your category pages should link to specific product pages with keyword rich links. People who come to your website and get as far as your product page are likely serious buyers and are looking for something specific. Your product page should be optimized for two keywords.
2. How to Optimize Specific Pages:
- After you’ve decided on the specific subject/s you’re going to write about and your reason for writing, pick a primary and secondary keyword phrase around which you’ll optimize your content.
- Meta tags: Definition – Meta tags are HTML tags that help you control how some search engines may index your site, by using the keywords and descriptions you provide. Your title meta tag must include at least your primary keyword and may include your second and third if possible.
- Your description meta tag should include all three keyword phrases with a limit of 200 characters.
- Your final step is to work on the structure with keyword rich subheadings that help you organize your material. You’re now ready to write persuasively to people and not to search engines.
This all sounds like a daunting task, doesn’t it? And it may be for many of us who are technically challenged. However, when you consider that according to royalpingdom.com January 2010 report there were 234 million websites as at December 2009 and 49 million of those were added in 2009 alone, almost one year later these statistics would have changed significantly. Can your website be easily found?