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Viral Marketing – 7 Avenues of Distribution

By: Yvonne A Jones Category: Marketing, Writing and Publishing

My Internet Marketing Mentor has often recommended the value of viral marketing with ebooks or reports and so far I started but have not completed my first viral report.  She highly recommends this as a means of getting your information into the hands of many more persons that you normally would.

I’ve been focused on building my new niche, but this is one of my goals for October. Would you like to join me?  Ok, you may not be familiar with viral marketing or need a little more information in order to start, so I’ll discuss the topic in two three posts.

Normally when you write an ebook or report you’ll place a copyright on it and expressly state that it should not be copied or forwarded without your permission.  In the case of your viral report, you want people to forward your report to others and you give permission in your report to do so.

I did additional research on viral reports and found some interesting information which indicate that there are many ways to accomplish the objective of Read the rest of this entry →

Take Your Business to the Next Level – 5 Areas of Focus

By: Yvonne A Jones Category: Business - Entrepreneur

Do you ever feel like the hamster? Your business isn’t growing at the pace you’d like and you seem to be just spinning your wheels?  I’ve felt that way from time to time.  In order to take your business to the next level, there are five areas of focus you should not neglect.

1.  Content: This is the only way people will get to know what you do and what you have to offer.  Your blog should be your home for your content, and should allow you readers to get to know you through informative topics where you share your knowledge.

2.  Traffic:  Traffic or readers are essential to our business.  We want to invite and encourage visitors to our website to read and comment on our posts.  At the same time we want to return the compliment by commenting on the blogs of fellow bloggers.

In the interest of growing our knowledge a strategy that was recommended to me quite some time ago, and which I’ve found beneficial is to take time to Read the rest of this entry →

Never Stop Learning – Increase Your Knowledge to Move Forward in Your Business

By: Yvonne A Jones Category: Business - Entrepreneur, Time Management

In order to successfully move forward in your goals for your business, you have to stay in constant learning mode. You can never stop learning.  This does not mean that you have to go back to school and take formal courses, but you can seek ways to increase your knowledge and take steps to sharpen your skills on a regular basis.

  • Make use of your waiting time:  Always have material with you so that you make good use of time you spend waiting – for meetings to start, for a doctor’s appointment, at the beauty salon, at the barber’s, to pick up your children from school, waiting at the airport, to name a few.
  • Turn travel time into productive time:  Use your car as your mobile university.  This is one of the reasons I don’t mind traveling long distances alone.  I can listen to whatever I want freely without having to be concerned about imposing on other persons in the car.  I keep CDs with motivational and Read the rest of this entry →

Take Time to Smile and Keep the Fun in Your Business

By: Yvonne A Jones Category: Business - Entrepreneur, Uncategorized

The headline reads, “Smiles Can Ease Stress at the Office.” The article was written by syndicated columnist, Michelle Singletary, and in it she mentioned the number of businesses that were laying off staff and closing locations leaving those employees who kept their jobs to shoulder more responsibility.  She noted that this added more stress to the employees who remained.

In the article Michelle also reviewed a book that focused on the the need for levity in the workplace. The book highlighted the need for employers to create a fun and light atmosphere on the job and incorporate these in emails, memos, voice mails, meetings, and training sessions.

As I read the article I thought of how this article could be applied to entrepreneurs and small business owners. Do you work from home full-time? Are you alone in your home office day after day? Do you take time to smile or even laugh? If you are a small business owner with a brick and mortar store, like a boutique, do you find ways to inject humor into your interactions with your clients and prospects?

There are many types of small businesses where there is a lot of interaction with the public. For example, hair salons, spas, auto supply stores, hardware stores, fabric stores, etc. Because of this interaction there is no shortage of communication and opportunities to inject humor into your day; but taking or making opportunities to smile or laugh when you’re alone may not be something many of us think Read the rest of this entry →

Traditional Marketing: Business Networking Can Benefit Your Online Business

By: Yvonne A Jones Category: business networking

Is traditional marketing dead?  Despite the fact that social media provide tremendous opportunities to reach a wider audience in your target market, there is still a place in the life of the small business owners or entrepreneur for  traditional marketing strategies like business networking.

Attending networking events by the  Chamber of Commerce, Kiwanis, Business Network International (BNI) and other events put on by local groups  provide opportunities to meet people and get to know people in your area of expertise.  Like any other successful marketing strategy, there is an art to networking.

In the book, Make Your Contacts Count: Networking Know-How for Business and Career Success, Anne Baber and Lynn Waymon note: Read the rest of this entry →

Recapture Your Dreams of Becoming a Published Author – You Can Do It!

By: Yvonne A Jones Category: Writing and Publishing

Did you ever dream of being a well-recognized writer?  How about becoming a published author?  Have you realized your dream, or is it still on hold?

From as early as nine years old I discovered my love of writing and my parents encouraged this by giving me lots of books to read that I could learn from.  My professor also encouraged me many years ago to start writing on a regular basis, and start with short stories.  Life happens and I did nothing with it.

Has that happened to you?  You’ve put your dreams you had as a boy or girl on hold and focus on daily living instead?

Then we got to the Internet, started our business online .  One of the first things we were told to do to give us greater credibility and to let people get to know like and trust us is to start a blog.  As we write our own blog posts and become part of the blogosphere, we get to read other Read the rest of this entry →

Sales Success and the Online Marketer: Are They Compatible?

By: Yvonne A Jones Category: Business - Entrepreneur

I love sales!!! Did I always feel that way? I’m not sure, but it seemed to fit my entrepreneurial spirit, which started as a little bud in my early 20’s and blossomed later on.

I continue to hear people speak of sales in a negative way and many online marketers literally cringe at the mention of sales. I’ve seen the comment where someone said she started her online business so she would not have to go into sales. Hmmm…

As an online marketer, are you in sales? If you say no, because you do not sell a product, then the question begs to be asked: What is you business? To experience success online Read the rest of this entry →

How to Increase Revenue with Adsense – 3 Ways to Start

By: Yvonne A Jones Category: Business - Entrepreneur, online business

There are many tools available to internet users, and Adsense can be a powerful tool to increase revenue, if it is done properly. I recently read where one marketer said that ‘Adsense is for lazy people.’ Nothing could be farther from the truth! Work is involved in setting up these sites. Your site must have good content, your title and content must be keyword rich, and you must position your ads correctly.

1.  Good Content : There is a plethora of information available on the internet and people have no time or need to read useless information. If you want to keep your readers reading through to the end of the post or article, it’s important that you provide them with content on the Read the rest of this entry →

Monetize Your Website with Adsense – A Profitable Venture

By: Yvonne A Jones Category: online business

A number of persons are beginning to appreciate that money can be made from having a website displaying Adsense ads, and having many of these sites, they can become valuable revenue sources.  The great thing about it is that the income from these sites will be a monthly residual income with very little work on your part.

There is work involved initially as you want to be sure that each site has content that is relevant to the topic and you have keyword rich posts on the site.  You can add posts later on, but having a site with five or six pages is a great place to start.

Google Adsense is a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads Read the rest of this entry →

Dream of Being a Blogger? You Can Be a Blogger, Too.Here’s What You’ll Need to Do

By: Yvonne A Jones Category: Business - Entrepreneur, online business

This is a Guest Blog Post by Nicole Dean

More and more moms are getting into the blogging scene. Some for fun, some for profit, and some for both. Why not make money while you’re blogging about your favorite stuff, right?

It’s easier than ever to get started blogging. But the first thing you need before you begin is an idea for your domain name.

What is a domain name?

It’s the “www (dot) SOMETHING (dot) com” that people will type in to get to your blog. It’s like your address.

How do you Know What is a Good Domain Name?

There are some standards for what is a “great” domain name verses one that makes you wonder what on earth Read the rest of this entry →