Relationship marketing is more important than ever. Especially in view of the economy, people
want to know that the persons with whom they do business really care about them and not just the bottom line! It cannot be over-emphasized that people do business with people they know, like and trust. In order to develop the trust factor, it’s important to stay in touch with your clients on a regular basis.
Keep in mind that a large part of Relationship Marketing is dealing with emotions and how people feel. It means that every effort has to be made on your part to keep your customers happy because if they are happy with you and your service, you can be sure that they are more likely to encourage others to work with you.
Building relationships in any business is important, but in Direct Sales it's critical whether you are connecting with your customers face to face or over the internet. People need to know that you care about them, and that you will provide them with the best service possible. This involves recommending only what products they need, following-up with them to see if the products are meeting their needs, cheerfully exchanging what may not be working and make them feel special.
One way I stay in contact with my customers is by sending them greeting cards and postcards: Thinking of You, Thank You for Your Business, Thank You for Your Referral, Happy Anniversary, etc.
Yvonne Jones is a
home-based entrepreneur who works with small business owners and
entrepreneurs to build and maintain relationships with their clients
through regular communication. To learn more about how this can be
done easily and effectively, visit her website at
also partners with women to develop a skin care program to meet their
specific needs. To learn more, visit her blog at