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Relationship Marketing: Providing Valuable Information On Your Blog

By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Mindset

Providing valuable content on your blog, the hub of your online activities, is not always easy.  Your goal should always be to provide a valuable source of information so that your readers will want to come back for more.

It’s easy to reason that since you’re not being paid for the information on your blog, it does not have to be of the highest quality.  Thinking that way would be a huge mistake.  Put yourself in your readers’ place.  Would you revisit a website where the information is of little or no value?

It is true that you are in business because we want to make money.  On the other hand, the interesting thing is that when you give your readers really valuable information, you are nurturing and building relationships so that when you have something for sale they will be more willing to purchase products from or through you.  They will have come to appreciate that you have their interests at heart and so you would recommend only products that are worthwhile and will be of  benefit  to them.

What are your thoughts on the topic?  Please share in the Comments section.

6 Comments to “Relationship Marketing: Providing Valuable Information On Your Blog”


  1. Kristie, more direct sales insights says:

    Yvonne, this is certainly true! We always want to be respectful of the time someone takes to come to our blog and read! Even if it is just a short post, we should make sure that there is something valuable for the reader, whether they come away with an “Ah ha” moment, or it is just a quick reminder!

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  2. Daphne Bousquet, CMP says:

    I so agree with you, Yvonne. People only buy from people that they know, like and trust and when you share valuable information on your blog or site, you build that trust factor 1 article at a time.

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  3. Lynn Jordan says:

    A blog that provides valuable information to readers helps build a relationship with the audience and opens up a dialog that can create a tribe of fans.

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  4. You hit it right on the head, Kristie. We show respect for the time of our readers when we offer something of value, and who does not appreciate it when they are shown that we respect their time. Thanks for adding your thoughts to the post.

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  5. The know, like and trust factor is so important; and I believe that without it we really lose out on building relationships. Very good point, Daphne. Thanks for sharing.

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  6. I love those two benefits you mentioned, Lynn. 1) Opens up a dialog and 2) creates a tribe of fans. Those should be two of our objectives and I’m so glad you added those points. Thank you.

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