I love sales!!! Did I always feel that way? I’m not sure, but it seemed to fit my entrepreneurial spirit, which started as a little bud in my early 20’s and blossomed later on.
I continue to hear people speak of sales in a negative way and many online marketers literally cringe at the mention of sales. I’ve seen the comment where someone said she started her online business so she would not have to go into sales. Hmmm…
As an online marketer, are you in sales? If you say no, because you do not sell a product, then the question begs to be asked: What is you business? To experience success online every one of us has to sell products or service – that’s the bottom line to sales success.
Just as a young lady who’s interested in finding Mr. Right puts herself together – keeps herself well-dressed, practices good communication skills so she can carry on an intelligent conversation, associates with the kind of people she hopes to find her soul mate among, if you offer a service you have to market or sell yourself first.
You do this through blogging, article marketing, social media. You then allow people to get another dimension of your personality – your voice – and so you hold teleseminars and webinars, create cinches, podcasts, etc. You join groups where your target market can be found and you participate in forums. You could further add another dimension by creating videos. Together, these are you selling tools so people first get to know you, like you and trust.
Hopefully you have a goal to provide your community with information in the form of ebooks, audio, affiliate products etc. In my next post we’ll talk about how the mindset is involved in creating sales success.
What are your thoughts? Do you believe that all marketers are involved in some kind of sales? Not that this should not be confused with Direct Sales, which is a category of sales in general.