Blogging is a must if you are in business online, whether you are in a niche like affiliate marketing, copy-writing, or any of the internet marketing niches.
Blogging is a must if you have an offline business, like a pool service or pest control; are a chiropractor or dentist; or the owner of a brick and mortar store, but your goal is to increase your visibility by building an online presence.
What is a Blog?
Wikipedia, the online encyclopedia, defines a blog as “a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other materials, such as graphics or video.”
A blog is meant to have the ease of use similar to using a word processor application on your computer. Unlike e-commerce websites that take hours to be updated, and you often have to depend on a Webmaster to do your updates, you can update your blog quickly and save any changes you’ve made very easily.
Why Should I Have a Blog?
There are several important reasons why you should have a blog and I’ll go into those in my next post. But the true value of having a blog lies in the fact that it is interactive, which allows you to connect with your readers on a more personal level.
Let’s see how this works:
- Step 1 – You write a post (as an entry of a blog is called) on your area of expertise; your niche.
- Step 2 – Visitors who read your post can leave a comment or ask a question.
- Step 3 – You respond to your reader’s comment or question by thanking them and/or providing additional information. Keep in mind that the comments and questions, as well as the responses are viewed by your other readers as well.
Through this medium you’re building a relationship with your visitors/readers, and they’re getting to know you so that they can also get to like and trust you.