Build Your Online Business | Relationship Marketing
Subscribe

Sales Success and the Online Marketer: Are They Compatible?

By: Yvonne A Jones Category: Business - Entrepreneur

I love sales!!! Did I always feel that way? I’m not sure, but it seemed to fit my entrepreneurial spirit, which started as a little bud in my early 20’s and blossomed later on.

I continue to hear people speak of sales in a negative way and many online marketers literally cringe at the mention of sales. I’ve seen the comment where someone said she started her online business so she would not have to go into sales. Hmmm…

As an online marketer, are you in sales? If you say no, because you do not sell a product, then the question begs to be asked: What is you business? To experience success online (more…)

How Ezinearticles.com Updates Affect Your Article Marketing Success

By: Yvonne A Jones Category: article marketing

Recently I wrote a series of posts on Article Marketing Secrets and am currently writing a series on goal-setting.  If you submit articles to ezinearticles.com you would have received two very important e-mails over the past week, and I thought I summarize what I learned from both.  They emphasize how combining article marketing and goal-setting are more important than ever for article marketing success.

1.  Why You Must Submit More Articles

According to ezinearticles.com 10 years ago 1-2 dozen articles in your niche would drive lots of traffic back to your website or blog. At that time your articles ‘were likely to appear high in search engine results because there were a lot less websites back then.’  With the explosion of internet users and websites, the competition is much greater (more…)

Article Marketing Secrets – The Essential Ingredient for Success

By: Yvonne A Jones Category: article marketing

Know Your Objective

Your objective in submitting articles to one or many article directories is to grab and hold the attention of your readers so that they will read right down to the end of your article including your Resource Box.

It means that your title must attract their interest, and then they must be provided with high quality information to hold their interest.

What is the main ingredient that’s going to attract your target readers and keeps them stimulated to read the entire article?

A great article starts with the essential ingredient: the keyword. You cannot reach or attract your target market if your title is not rich in the keywords (more…)

Article Marketing Success through Web Content Mining

By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Recently someone communicated to me that he felt Article Marketing was not an effective marketing strategy for online marketers.  How about for those of us who are in Direct Sales?  Do you feel that Article Marketing can be an effective part of your marketing strategy?

It’s important to keep in mind that regardless of what type of business you’re in, as long as you are marketing on the Internet there are four basic things that all businesses need:

1.  Content Creation: This is the only way people will get to know what you do and what you have to offer.  Your blog should be your main home for your content.

2.  Traffic:  Traffic or readers are essential to our business.  We want to invite and encourage visitors to our website to read and comment on our posts.  At the same time we want to return the compliment by commenting on the blogs of fellow bloggers.

3.  List Building:  This takes traffic a step further because it’s a way to capture this traffic so that we can build a relationship with them and market to them.

4.  Product Creation: The goal for which everyone who markets online should strive is to create your own product.  If you are in Direct Sales, you realize that this means your own product, and not one that the company you market for produces.

All of the four basic needs mentioned above can be met through Article Marketing.  Let’s look at the first need:  Content Creation.

As noted previously your blog should be your main home or hub on the Internet.  Every time you write a blog post (more…)