Build Your Online Business | Relationship Marketing

Article Marketing Secrets – The Essential Ingredient for Success

By: Yvonne A Jones Category: article marketing

Know Your Objective

Your objective in submitting articles to one or many article directories is to grab and hold the attention of your readers so that they will read right down to the end of your article including your Resource Box.

It means that your title must attract their interest, and then they must be provided with high quality information to hold their interest.

What is the main ingredient that’s going to attract your target readers and keeps them stimulated to read the entire article?

A great article starts with the essential ingredient: the keyword. You cannot reach or attract your target market if your title is not rich in the keywords (more…)

Generate Traffic To Your Website With Article Marketing

By: Yvonne A Jones Category: article marketing

As communication is the lifeblood of any relationship -business or personal- targeted traffic is the lifeblood of your business online.

Every part of your online business must be part of your strategic marketing plan.  It therefore means that for article marketing success, you must have a plan and a goal.  Your goal is to generate traffic to your website; your blog.

Your Plan

Rather than writing and sending directly to article directories, I recommend writing your article and posting it to your blog first. Even if you need to combine two posts or add an introduction and conclusion to your post to meet the desired length for the article directories, there are advantages to doing it this way:

1)  Your loyal readers and subscribers get to read firsthand what you’ve written.  They do this through (more…)

Article Marketing Success through Web Content Mining

By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Recently someone communicated to me that he felt Article Marketing was not an effective marketing strategy for online marketers.  How about for those of us who are in Direct Sales?  Do you feel that Article Marketing can be an effective part of your marketing strategy?

It’s important to keep in mind that regardless of what type of business you’re in, as long as you are marketing on the Internet there are four basic things that all businesses need:

1.  Content Creation: This is the only way people will get to know what you do and what you have to offer.  Your blog should be your main home for your content.

2.  Traffic:  Traffic or readers are essential to our business.  We want to invite and encourage visitors to our website to read and comment on our posts.  At the same time we want to return the compliment by commenting on the blogs of fellow bloggers.

3.  List Building:  This takes traffic a step further because it’s a way to capture this traffic so that we can build a relationship with them and market to them.

4.  Product Creation: The goal for which everyone who markets online should strive is to create your own product.  If you are in Direct Sales, you realize that this means your own product, and not one that the company you market for produces.

All of the four basic needs mentioned above can be met through Article Marketing.  Let’s look at the first need:  Content Creation.

As noted previously your blog should be your main home or hub on the Internet.  Every time you write a blog post (more…)

Article Marketing: Using Monthly Article Performance Summary to Track Your Progress

By: Yvonne A Jones Category: article marketing, Business - Entrepreneur

A report can can give you a clear overview of your progress.  It can show you where you are, where you’ve been, and help you to decide where you want to or need to go so you can set your goals accordingly.

I received my first Monthly Article Performance Summary  for July 2010 from and this came at the perfect time, since I’ve decided to re-focus on Article Marketing as part of my concentrated marketing strategy for the next 6 months.

Features of the Report:

1.            It shows: (i) number of live articles submitted over ‘lifetime’ and for July 2010;  (ii) article views for the month and over the lifetime; (iii) clicks delivered for the month and over the lifetime.

2.            It also shows the Top 3 Performing Articles (Lifetime) and Top 3 Performing Articles for July 2010.

3.            The summary also gives the keywords and key phrases used to find the articles

Why are these important?  Because they are indicators of what topics readers may be looking for in the niches I write for and which keywords I should focus on for future articles.  The report will also be a way to measure my progress.  For example I submitted only two articles during July.  Since my goal is to focus on Article Marketing at the end of August I should have at least 8 articles submitted; based on two per week.

You may have set a goal for yourself to improve in a particular area of your business (more…)

How to Use Article Marketing to Create a Responsive Opt-In E-Mail List

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales

“The Money is in the List” is a popular expression among Internet Marketers and this is partially true.  Many successful Internet Marketers teach that it is essential to have a large list of prospects and Followers, Friends, or Connections on Social Media. However, it’s hardly likely that if you are just starting your online business you will immediately have a large list of followers, and while you do want to grow your opt-in e-mail list as quickly as possible, you should not be overly-concerned as there are also very successful Internet Marketers who do not have a very large list by comparison, but who make a substantial monthly income.  One of these is one of my mentors, Connie Ragen Green.  What makes the difference? Basically, it’s the quality of the list. A responsive list is what makes the difference.

Article writing and marketing can be used effectively to drive traffic to your web sites and build a very responsive list.  For article marketing to be effective, you must write and submit quality articles regularly to article directories. Your articles must provide very good information. When I first came online because of my love of writing, the first course I took was on Article Marketing and during the course it was stressed  that the higher your article volume, the higher all of your other numbers, including the number of people on your list, would be. In order to grow your responsive list quickly, it’s recommended that you work at submitting one article everyday. This may initially seem a daunting task and you may wonder where you could possibly find information to write one article per day. Hopefully, as part of your initial marketing plan you have already determined your niche; therefore your articles would be geared to providing content for the people in your niche. (more…)