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Choosing a Domain Name That Will Attract Traffic and Build Your Brand

August 11, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business

What is a Domain Name?  It's the name that you will give to your website. It's the URL that people will type in to gain access to whatever you are offering online.  It's the name that over time people will come to associate with you.

Choosing a domain name is step that requires careful consideration and should involve some research for a number of reasons:

1)    You can make the decision to use your name; however, while I strongly recommend that you purchase your name if it's available, if you are new to the internet you may want to park it temporarily.  An important reason for this recommendation is that you may not be sure at this stage what you want your name to represent in the online community.  You may need time to determine how you'd like to brand yourself online and what (more…)