Build Your Online Business | Relationship Marketing

Build Your List and Create Your Community

By: Yvonne A Jones Category: Customer Service

In a recent post my colleague, Lynn Brown of made some excellent points on building a list, including offering your subscribers something of value; follow-up with them on a regular basis; and build a relationship with the persons on your list.

From the foregoing it’s clear that as entrepreneurs and small business owners it’s important that you include building your list as part of your marketing strategies.

You are encouraged to have a Marketing Plan which includes blogging, audio blogging, article marketing, video marketing, teleseminars, etc. You implement these strategies so that more people will know what your marketing message is and get to know you. They will then want to join your list and become one of your subscribers.

Once you start building your list around a particular topic, it will be made up of people who have, as it were, raised their hand to say that they are interested in what you have to offer. They also are saying that they want to get to know you and perhaps get to like and trust you.

In building a relationship with your subscribers you have the opportunity to create your community around a given topic.

Customer satisfaction has always been an important part of by own businesses, because my customers’ response to any customer service that I engage in is how I measure my success in customer service.

Is customer service, customer care, and customer satisfaction important to you? Then I invite you to become a part of my Customer Service/Customer Satisfaction community over at I would love to hear and share you stories and experiences in this area. We will be pro-active and also highlight things that we should avoid . I will be inviting Guest Bloggers to share their thoughts on Customer Service/Customer Satisfaction. Please join me at and start receiving your 7-Day eCourse today.

Customer Appreciation: Do You Love the Customers You Have?

By: Yvonne A Jones Category: Customer Service

Almost everyday I receive a piece of correspondence in my mail with enticing offers for services.  I’m especially amazed at the wide-ranging offers I receive from one Service Provider in particular who’s been trying to woo me back or just woo me as a new customer.  This is the same company whose Customer Service Department I contacted several times over a three-month period in an effort to reduce my bill for a combination of three services.  The response was not positive so I took my business elsewhere.

It’s likely that almost everyone reading this has or know someone who has had a similar experience and it begs the question, “What are these companies thinking? “Have they not heard of customer appreciation?”  “Doesn’t customer loyalty mean anything to them?”  “How does it make you as a current (more…)

4 Reasons Why Customer Service is Critical to the Growth of your Business

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Featured “Monday Writer” – Coach Jane Lee

Why should we care about our customers? It was only one product that they bought from us.  The reality is that the life-line of your business depends heavily on providing excellent customer service. The first interaction with the customer till the purchase of your service or product does not end. It’s not a one shot deal. Many internet marketers drop the ball when in comes to customer service. Do you follow up with your customers after the purchase and see what results they are getting? How often do you keep in touch with your prospects and customers?

Listed below are the 4 reasons why customer service is important.

1) Customers will buy again and again when you provide excellent customer service

2) People want to feel special and so does your customers.

3) Bad customer service- such as not returning calls or poor follow up. This can leave a negative impression and the customer will no longer purchase your product or service.

4) Prospects and customers will refer you to their friends and family if they have a positive buying experience with you.

Always keep your customers in mind by servicing and touching base with them on a regular basis. This will ensure repeat business for the years to come.

Good Selling!

Jane Lee

Coach Jane Lee teaches you “How to Authentically Sell with Confidence and Ease” to get more clients and increase sales. Follow her weekly show “Sales Success Mindset” on Blog Talk Radio.

A Positive Mindset Affects Customer Service in Your Online Business

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales, Mindset, Uncategorized

Your mindset is your mental attitude or disposition which affects the way you handle  situations that arise in your business.  Whether you market online on a full-time or part-time basis, you must have the correct mental attitude in order to experience success.  And the key to the correct
attitude is to treat what you’re doing as a  business rather than a hobby.  A hobby is something that you indulge in from time to time when the whim takes you, and you cannot afford to approach your internet marketing business in that way.

It’s important for us as entrepreneurs to recognize that if we provide products or services, there are thousands more entrepreneurs providing the same types of products or services, so our mental attitude or disposition is what will determine how we handle a customer inquiry, a customer concern, any type of customer service issue.  Think about this for a moment:  by having an online business your market will be global.  Therefore, it means you could be dealing with persons in different time zones.  Would you be prepared to take a customer call at 2:00 a.m. your time zone?  Have you mentally prepared yourself for such an eventuality?  It would be interesting to hear how other online marketers have handled this situation when they had to take a customer service call at an ‘odd’ time.

Keeping a positive mindset or mental attitude will allow you to deal with ‘inconveniences’ when you are just getting started, knowing that how you handle these so-called inconveniences is the foundation that could lead to exponential growth in your business.  It seems to take a long time to build a good reputation online, one that allows people to know, like and trust you.  On the other hand that reputation could be lost in a flash if we fail to display a position mental attitude that supports growth in our online business.

Responding Promptly to Complaints Will Increase Customer Retention

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Customers may be unhappy for a number of reasons: the product did not meet their expectations, they did not experience the desired results, they were dissatisfied with the color or texture; they may regret an impulsive purchase and would like to have a refund, or because buying often involves the emotions the initial enthusiasm for the product has waned.

Regardless of the reason for the dissatisfaction, how you respond to the complaint makes the difference between customer retention and customer abandonment. Successful entrepreneurs and small business owners recognize that tact and discernment are necessary to cultivating and maintaining good customer relationships. Your goal should be to keep your customers happy to the extent possible.  Not only is this the wise course from a business perspective, but is also the best course from a relationship point of view.  While there are some persons who will rarely be satisfied, your main concern should be to do your part to retain your customer.

It has been said that when someone is happy with your products or service they will tell three people, but when they are dissatisfied they share this with 3,000.  Which would you prefer? Responding promptly and offering to correct the situation is the most effective route to take in
addressing  dissatisfaction and increase customer retention.  Make it seem to the customer that this was the easiest thing to correct and, in
fact, you appreciate that they brought it to your attention. Follow-up with a card of appreciation for their continued business.

People want to be made to feel important and if you can genuinely keep them feeling that way, they will leave your space feeling that you really appreciate them and they would rather do business with you than anyone else who may provide similar products and services.