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Critical Elements of Your Written Business Plan – Part 1

By: Yvonne A Jones Category: Business - Entrepreneur, online business

If You Don’t Know Who Your Target Audience is, You Cannot Serve Them Effectively.

The first step in creating a Business Plan is to identify who your “target market,” “target audience,” or “ideal client” is.

This is a critical first step.  By starting a business online you have become an online marketer.  Whether you’re selling a service or products you will be in the business of marketing.  It therefore means that your marketing message must be crafted to attract and meet the needs of your particular audience, in order to produce effective results.

If you attempt to target everyone, you’ll probably have very little impact on anyone as your message and methods of delivery will be diluted.  Your message must educate your audience or market on how your product/s or services will meet or exceed their expectations.  They need to know how they will benefit by (more…)