Build Your Online Business | Relationship Marketing

Focused Action Required for Online Business Success

By: Yvonne A Jones Category: Business - Entrepreneur, online business

One acronym for F.O.C.U.S is Follow One Course Until Successful.  Focused action can also mean turning your back on the audience so you can guide the orchestra to produce beautiful, melodious, well-coordinated music.

Last week I attended the 8th Grade Graduation Ceremony of one of my young friends and a segment of the ceremony was a musical piece by the 8th grade band…and what a beautiful selection it was! As I watched and listened my eyes were captured by the movements of the teacher who was conducting the band.

Her back was to the audience and her attention was focused on guiding, by the movement of her hands and the baton, the orchestra so that each member of the band knew exactly when to come in, and when to play louder or softer. This ensured that we, the audience, derived the best enjoyment from the musical piece.

As entrepreneurs we are the band leaders or conductors of our (more…)

Online Business Success – Use Time Wisely

By: Yvonne A Jones Category: Time Management

Turn back the hands of timeI just wish I had more time!” “Where did the time go? I just wish I had more hours in the day.” Have you ever made any of those statements or asked that question? In reality you’re saying that you were given less hours than others, but we know that isn’t true. Time is the great equalizer.

W all have the same 24 hours in each day. What makes the difference is how we use those 24 hours. You probably could think of quite a number of persons who seemed to have accomplished a great deal in their lifetime, and often in a short time. They did this within the framework of 24-hour days.

Are you discouraged with how little you seem to accomplish while others seem to accomplish a great deal more in a short time? If you do, you’re not alone (more…)

Components of Marketing Plan for Small Business and Entrepreneurs

By: Yvonne A Jones Category: Marketing

"A Marketing Plan"As I did further research on putting together a Marketing Plan for my business I found a great deal of information on the topic.  A point that was immediately evident is that whether you are marketing a service or product one of your biggest challenges is to determine how you will reach your customers.

One publication recommended doing a study of what your competition is doing since they would already have done the research to find out what works best.

This reminds me of a study I did several years ago for a business project, which showed that two of the largest national hardware stores in the United States are often built in close proximity to each other.  The major chain built a store in an area only after careful study of the demographics, etc.  The other chain took advantage of that research and built a store in the area as well.

The following are some offline and online marketing methods that can create growth in your business:

  • Blogging
  • Article Marketing
  • Social Media
  • Affiliate Marketing
  • Teleseminars
  • Press Releases
  • Printed Materials  – business cards, brochures, and flyers (more…)

2 Critical Elements in Successfully Starting Your Online Business

By: Yvonne A Jones Category: Mindset

If you were to ask most marketers or online business owners what is the first step they’d recommend in starting on online business, most would likely say that you need to determine your market  and decide on a niche.

That is an important element in starting your online business, but there are two elements that are critical to your online business success.

1.  MINDSET: Starting an online business can be done on a shoestring budget and you do need at the very least a simple plan.  However, it’s important to keep in mind that:

  • An online business is no less a business than starting one offline.
  • You must know your “Why” for starting your business and determine what your goals will be
  • Do research online in your area of expertise to see what is already being offered and what is missing.  This will help you (more…)

Push The Rock To The Tipping Point – Online Business Success

By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Mindset

This is a Guest Post by Kathryn Griffiths:

“Push The Rock!”  What?  “Push The Rock!”  These words are just some of the advice I received from my first mentor when I started my online business.

What did she have in mind?

She likened starting an online business to “Pushing A Rock” up a hill to the top.  It takes action, time, commitment, dedication and perseverance.  (Whew… did I get them all covered?)   Bottom line… a lot of work.

Creating an online business is not easy… at least… not as easy as some fast talking Gurus may try and lead you to believe.

The winning formula is:  Follow a proven system, stick in there for the long haul… on a straight an narrow course… and you eventually get to the top.

So… you get to the top… then what?

Something amazing happens.  It’s called a “Tipping Point.”

A “Tipping Point” is a certain point at which the process proceeds increase dramatically.

“Tipping Points” are the levels at which the momentum becomes unstoppable.

In other words, there comes a time when the “rock” reaches the top and tips over the peak and rolls down the other side.  It picks up speed and enlarges.  It’s momentum becomes unstoppable without much extended effort on your part.

Those who have reached the “Tipping Point” in their online business say that their business got easier to manage and the rewards reached ten fold.

Here are a few elements that make up the “rock.”

Education: The first step is learning “what” to do.  The second step is learning “how” to do it.  Find mentors or programs that teach both.  Don’t settle for programs that just tell you what you need to be doing without providing information or the means for getting the job done.

Products: You need products to promote.  Whether is affiliate products or your own product, you need to find a products worthy of your time and attention.  Many successful online marketers start with affiliate products and little by little, add their own.

List Building: Building a list of potential customers is a vital key for reaching success.  Not just any list, but a hungry list in your particular niche.  You will need an auto-responder so you can offer your customers solid content and promote products that will solve their problems.

Marketing and Promotion: This can include a blog, article marketing, social media, and forums.

Everyone’s “tipping point” varies according to the niche, and the effort that is put into getting to the top…. but it’s there.

When you feel bogged down and discouraged… lift your head and view the top of the mountain…. and then keep “pushing the rock.”  There is a vista on top.

Til Later,

Kathryn Griffiths

P.S.  There is no reason why we call can’t reach the top… there’s room for everyone.  Let’s make our journey a pleasant one by supporting each other and “push our rocks” together.

Kathryn Griffiths has been online since 2007, building businesses in several niches.  She provides information and instruction to those who are new entrepreneurs striving to build their online businesses from home.

She has worked from her home for many years, successfully managing various businesses ventures.  She can be found at