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Marketing your small business offline is essential to the success of your business.
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Have You Scheduled An Appointment With Yourself Lately?

October 16, 2010 By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, goal setting, Time Management

This may seem like a strange question.  Why would you need to schedule an appointment with yourself? Do you find yourself saying, as I often do, “I wish I had more time.”  Do you find that you start tasks and never seem to complete them?  How many reports have you started in the past three months or more and not completed them?

If any of the above questions even remotely sound like they apply to you, it's time to make an appointment with yourself.  Many of us who have an online business have other businesses or may work outside of the home, whether it's a 9-5 job or another schedule that takes you away from home.  You also have family and other  responsibilities, which may or may not include young children.

It's very easy to fall into a routine of crisis management, where we just attack what seems to be the most critical at that moment.  I know that has happened to me a lot recently…and that's not good business practice.  It's not a good practice for any part of our lives.

Scheduling an appointment with yourself means that you will need to take time to put in writing all the short term things you need to do in your life, not just your business, then take time to sit down and make a realistic schedule. It would be impractical to make a schedule for only one part of your life and not incorporate all aspects.  Do not think of this time as time wasted because it's critical so that you (more…)

Do You Really Need a Blog for Success in Your Online Business?

August 02, 2010 By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Mindset

This is a question many persons who are new to the internet have asked. One person I worked with told me that she did not think she could be bothered to write posts as she did not particularly like writing. Needless to say, I pointed out some of her options.

For anyone who feels that a blog is not necessary for success in their online business, may I ask some questions?

  • Do you want people to get to know, like and trust you and build relationships?
  • Would you like to be able to share your knowledge with others and position yourself as the expert in your niche?
  • Are you happy to provide new and informative content on your website on a regular basis so that (more…)

The Role of Mindset in Starting Your Online Business

June 24, 2010 By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Mindset

Mindset has to do with the way you think, and the way you think has a direct bearing on the type of results you will realize from starting your online business.

When you made the decision to start a business online, you did so based on research that what you had to offer could be marketed online.  You will be marketing something you already know something about, or recently took the time to learn about; and it may be something that you are passionate about.

If you'd decided to for a corporation and purchase a franchise offline, you would have to give yourself a specific designation on the Articles of Corporation.  Your title would probably be CEO or President.  You have instead started an online business!  You do not need to set up a corporation to start an online business, but it it very important to keep in mind that because you've started a business, your mindset must be the same.  You are the CEO/President/Owner of your own company, and as such, you are responsible for the planning, goal-setting, and other activities associated with running a business. (more…)