The Value of Relationship Marketing and Customer Retention in Your Funnel
Relationship Marketing is defined on cecausa.com as a “marketing methodology by which a business establishes a relationship with their customers and stakeholders in order to foster customer loyalty and purchases over time.”
This simple, but straightforward definition captures the essence of why relationship marketing has to be an integral part of the strategies implemented by small and micro-businesses owned by soloentrepreneurs. The goal should be to develop long-term relationships as it is over time that business owners will be able to continue to provide value, and as they provide value the often repeated factor – the know,like, and trust factor – will develop.
One of the essential aspects of relationship marketing is the retention of existing customers. When you consider that it takes (more…)
