When planning a journey it makes sense to map your route so that you save time and get the most rewards, perhaps a scenic route or one that allows you to visit friends along the way.
In Article Marketing there are different routes you could take to reach your destination, which is to bring your readers back to your home on the internet – your blog; but here are four points on your journey that can bring rewards quickly:
1. Starting Point – Your Blog: Some article marketers recommend writing your article first; however, I believe that it’s better to start with the post on your blog. This is what I do and recommend. In my traffic post I highlighted several benefits of proceeding in this order.
2. Second Stop – Social Media – Twitter: There are different plug-ins available for WordPress blogs that allow your posts to be sent to Twitter automatically. Each time you publish a post, you’ll want to make sure that your Followers are updated immediately. You may also do this manually with a direct tweet from the web or other software like Tweetmeme or Hootsuite.
Your Social Media stop would not be complete without notifying your Friends on Facebook and your network on LinkedIn. Software is available to make this process very easy so that all of these platforms can be connected. If Twitter is your starting point, your post will go out to the other platforms automatically. You can later go into each site and take it a step further by uploading a particular post that you feel can be of benefit to any Group/s you may be a part of.
3. Third Stop – Forums: First, you want to become a member of two or three forums in your niche where you’re allowed to create a signature. Some allow you a maximum of two lines with links as part of your signature. You could make one of those a link to your specific article. You may also be allowed to post a paragraph or two of your article and direct members back to your blog to read the rest.
4. Fourth Stop – Article Directories: Submit your post to your favorite article directory. Once it has been approved, submit it to other article directories. If you are new, start with free ones (and there are many). Later on you can submit to paid directories for more visibility. In your Resource Box at the foot of your articles, you’ll want to make sure that one of your two links (you’re allowed two on ezinearticles.com) take your readers back to your blog, and a specific, relevant blog post is even better.
When you do all of the above, you’ve completed the four points in your article marketing journey, and at each stop your goal is always to drive traffic back to your blog.
Please share with us if this order has worked for you, or if there is another route that works better.