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4 Reasons Why Customer Service is Critical to the Growth of your Business

October 04, 2010 By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Direct Sales

Featured “Monday Writer” – Coach Jane Lee

Why should we care about our customers? It was only one product that they bought from us.  The reality is that the life-line of your business depends heavily on providing excellent customer service. The first interaction with the customer till the purchase of your service or product does not end. It’s not a one shot deal. Many internet marketers drop the ball when in comes to customer service. Do you follow up with your customers after the purchase and see what results they are getting? How often do you keep in touch with your prospects and customers?

Listed below are the 4 reasons why customer service is important.

1) Customers will buy again and again when you provide excellent customer service

2) People want to feel special and so does your customers.

3) Bad customer service- such as not returning calls or poor follow up. This can leave a negative impression and the customer will no longer purchase your product or service.

4) Prospects and customers will refer you to their friends and family if they have a positive buying experience with you.

Always keep your customers in mind by servicing and touching base with them on a regular basis. This will ensure repeat business for the years to come.

Good Selling!

Jane Lee

Coach Jane Lee teaches you “How to Authentically Sell with Confidence and Ease” to get more clients and increase sales. Follow her weekly show “Sales Success Mindset” on Blog Talk Radio.

8 Comments to “4 Reasons Why Customer Service is Critical to the Growth of your Business”

  1. Jane,

    Thanks for being my Guest Blogger in the “Monday Writer” series. Customer Service is truly an essential part of our business and is an effective way to build relationships with those who purchase from us. People do want to feel special and when we satisfy this need our customers and ourselves benefit.

  2. I really pay a attention to customer service when I shop… and I support those business owners who treat me well.

    A smart business owner that pays close attention to his customer service can’t help but come out on top… since so much of the service these days is severely lacking.

  3. Sheila Atwood says:

    Courtesy and good service are cheap advertising.

    I read that costs the average family spends $1000.00 a day to stay and play at Disneyland. And the Disney people make sure that family goes home happy. They do this for the exact reasons you stated.

  4. Melanie Kissell says:

    Bravo, Jane!

    When I went to Sunday School as a child, one of the first lessons I learned was directly related to customer service. Of course, my Sunday School teacher didn’t exactly present it that way. 🙂

    What has forever been ingrained in my brain from all those years ago is “Do unto others as you would have others do unto you.”

    It’s really easy to give exemplary customer service if you keep in mind that customers are walking, talking advertisements for you. For that matter, word-of-mouth is the best free advertising on the planet!

    Yvonne – so happy you invited Jane Lee to be your featured Monday Writer. Jane rocks!


  5. I’m with you on that, Kathryn. If the way I’m treated by a business makes me feel that I’m not important to their business, I don’t have to go back and it does leave a bad taste. The converse is also true.

  6. And that kind of advertising can become viral, Sheila, because when you’re happy with the service and the warmth you’re shown you want to tell everyone and invite them to share your delightful experience.

  7. Melanie, I agree that what is know as the Golden Rule is a principle that can be applied in all areas of our lives. I really enjoyed this post from Jane because it’s a reminder that it has an important place in online business as well.

  8. Yvonne

    Thank you for having me as a guest blogger. Had so much fun doing this article. Great customer service leads to repeat business and they turn into life-long customers.



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