Build Your List and Create Your Community
In a recent post my colleague, Lynn Brown of LearnIt2EarnitWithLynn.com made some excellent points on building a list, including offering your subscribers something of value; follow-up with them on a regular basis; and build a relationship with the persons on your list.
From the foregoing it's clear that as entrepreneurs and small business owners it's important that you include building your list as part of your marketing strategies.
You are encouraged to have a Marketing Plan which includes blogging, audio blogging, article marketing, video marketing, teleseminars, etc. You implement these strategies so that more people will know what your marketing message is and get to know you. They will then want to join your list and become one of your subscribers.
Once you start building your list around a particular topic, it will be made up of people who have, as it were, raised their hand to say that they are interested in what you have to offer. They also are saying that they want to get to know you and perhaps get to like and trust you.
In building a relationship with your subscribers you have the opportunity to create your community around a given topic.
Customer satisfaction has always been an important part of by own businesses, because my customers' response to any customer service that I engage in is how I measure my success in customer service.
Is customer service, customer care, and customer satisfaction important to you? Then I invite you to become a part of my Customer Service/Customer Satisfaction community over at http://qualitycustomersatisfaction.com. I would love to hear and share you stories and experiences in this area. We will be pro-active and also highlight things that we should avoid . I will be inviting Guest Bloggers to share their thoughts on Customer Service/Customer Satisfaction. Please join me at http://qualitycustomersatisfaction.com and start receiving your 7-Day eCourse today.
Good points, Yvonne!
This statement really stood out for me …
“In building a relationship with your subscribers you have the opportunity to create your community around a given topic.”
One lesson I’ve learned is to make sure you’re sending your subscribers the RIGHT KIND of information … or they’ll UN-subscribe in a heartbeat. If they signed up on your “online video tips” list, for example, … don’t even think about sending them blogging tips. That’s NOT what they signed up for! Once in a while there can be a cross over of topics, but try not to take that risk too often. 🙂
Wonderful post and I’m so happy to see Lynn Brown mentioned here — she rocks!
Melanie
1Thanks for making that observation, Melanie. If we are building multiple lists we have to remember that we can’t take the easy way out and create one message to send to all if they are not relevant to what people signed up for. They will definitely unsubscribe; that’s not the community they want to be in 🙂 I agree with you: Lynn rocks!
2Thanks Yvonne for sharing my information on list building. Acknowledging others like you do is commendable and the true spirit of networking!
I also agree with Melanie on staying on topic. You wouldn’t want to sign up for business marketing info and sending your subscribers info on weightloss! It really is about being consistent.
Hey thanks Melanie!!
3This is such a brilliant post. Making money online can be somewhat difficult to do, but everyone just has to stick at it. Once again quality post. 🙂
4It’s my pleasure to do so, Lynn. We support each other and at the same time our message reaches a wider audience.
5Thanks for stopping by and sharing your thoughts, Daniel. It’s the ‘sticky part’ that gives many of us some trouble 🙂
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