Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

Archive for the ‘Branding’

Relationship Marketing: Providing Valuable Information On Your Blog

August 20, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Mindset

Providing valuable content on your blog, the hub of your online activities, is not always easy.  Your goal should always be to provide a valuable source of information so that your readers will want to come back for more.

It’s easy to reason that since you’re not being paid for the information on your blog, it does not have to be of the highest quality.  Thinking that way would be a huge mistake.  Put yourself in your readers’ place.  Would you revisit a website where the information is of little or no value?

It is true that you are in business because we want to make money.  On the other hand, the interesting thing is that when you give your readers really valuable information, you are nurturing and building relationships so that when you have something for sale they will be more willing to purchase products from or through you.  They will have come to appreciate that you have their interests at heart and so you would recommend only products that are worthwhile and will be of  benefit  to them.

What are your thoughts on the topic?  Please share in the Comments section.

Choosing a Domain Name That Will Attract Traffic and Build Your Brand

August 11, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business

What is a Domain Name?  It’s the name that you will give to your website. It’s the URL that people will type in to gain access to whatever you are offering online.  It’s the name that over time people will come to associate with you.

Choosing a domain name is step that requires careful consideration and should involve some research for a number of reasons:

1)    You can make the decision to use your name; however, while I strongly recommend that you purchase your name if it’s available, if you are new to the internet you may want to park it temporarily.  An important reason for this recommendation is that you may not be sure at this stage what you want your name to represent in the online community.  You may need time to determine how you’d like to brand yourself online and what (more…)

The Easy Way to Add YouTube Videos to Your WordPress Blog Posts

August 09, 2010 By: Yvonne A Jones Category: Branding, Business - Home-Based Business

The value of using video in online marketing strategies has been highlighted and re-emphasized.  Many of us are hesitant to do anything new because of not knowing how to do it.

Earlier this year one of the assignments in a Course I was taking was to create a video on YouTube using Google Search Stories.  Prior to this I’d never heard of Search Stories.  You can view my Search Story by clicking here.  Make sure your speakers are on. 🙂

After creating the assignment I had no idea how to upload it to my blog and viewed several “How To” videos on YouTube – some of them were very long and detailed.  I kept saying there must be an easier way or so many people would not be doing it.  I then did a Google search and found a very simple method, which I used.  In fact I was amazed at how easy (more…)