Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

Do You Procrastinate Due to a Lack of Commitment?

May 06, 2010 By: Yvonne A Jones Category: Business - Entrepreneur, Business - Home-Based Business, Procrastination, Time Management

We are on our third article to try to assist Paula in determining why she has allowed procrastination in  one important task to stall the launch of her online business.  We were first introduced to Paula when we considered that her fears may be holding her back.  She admitted that while she had some fears they were not strong enough to paralyze her so we suggested that she may not be assigning the task the high priority it deserved.  Today we consider the possibility that Paula could be procrastinating due to a lack of commitment to her online business.

Paula’s record of success offline is well-recognized and is evidenced by the fact that she sometimes has appointments booked up to two months in advance with her clients.  Does Paula really want to start an online business or is she just following a trend?  An online business is a business like any other and must be treated as such for it to be successful.  It demands time, energy, and money.  While an online business may be started with a small budget, a budget is still required to take care of basic start-up costs as well as monthly costs, regardless of how minimal.

To be committed to any activity, including an online business, you must be committed to the start, the middle and the end results – be prepared to see it through.  No coercion or even logic will give you the drive to do this; the motivation has to come from within.  Self-motivation will lead to commitment and commitment will allow you to view obstacles as stepping stones rather than stumbling blocks.  We will propose this idea of lack of commitment or possibly fear of commitment to Paula with the view of helping her determine if she is truly motivated to make a success of her online business.

There is one last possibility we will consider in my next article.  This is perhaps one we should have discussed with Paula earlier, but it’s not too late.

Leave a Reply

You must be logged in to post a comment.