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How to Attract More Visitors to Your Website by Giving Away Valuable Products

August 30, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, goal setting, Mindset

People have been known offline to make a big fuss about huge ‘Giveaways’ that turn out to be very disappointing for many customers because the item that was given was of poor quality or of very little value.

What about those of us who work online?  What should we give away, and how can giving away valuable products help to attract more visitors and ultimately business to our website?

The most important thing to keep in mind is that whatever we give away, whether it’s a free report, an e-book, e-course, teleseminar, etc. should be of good quality and value.  Someone may reason that it does not make sense to give away a report which you could probably sell for $17 or even $27.  On the surface it may not seem to be a good business decision, but it could be one of the best business decisions that you make.

For one thing, if you do not have a huge list to market to, selling a $17 or $27 report is not going to bring you much money.  Another thing is that when your readers see the valuable content that you’ve given away, they will not only thank you, but they will more readily be attracted to any future products you may market to them.

In order to benefit from the valuable content that you give to your visitors, you must be able to capture their basic information, usually their name and e-mail address on an opt-in form on your blog, or an opt-in or squeeze page.

Many online marketers then send these persons to a download page link.  What I’ve found that works better is to send them to an autoresponder message where you thank them for requesting the product and send the download link in that first e-mail.  In this was you immediately start to build a relationship with your visitor and you would have verified that there are no errors in the e-mail address.  You also want to assure your visitors that their information will not be shared with anyone else.

As more people subscribe and take advantage of your valuable free giveaway you will be building your list and will have more people to market to in the future.

14 Comments to “How to Attract More Visitors to Your Website by Giving Away Valuable Products”

  1. I agree with the comment is good

  2. very good article,thans for your sharing

  3. apply for student loans says:

    Keep up the amazing work!! I love how you wrote this and I also like the colors here on this site. Very good opinions expressed here

  4. Thank you and please visit again to get updates. Yvonne

  5. travel insurance review says:

    Your blog is awesome. Thank you so much for giving plenty of practical content. I will bookmark your blog siteand will be without doubt coming back. Once again, I appreciate all your work and also providing a lot great tricks for your readers.

  6. Comments like yours are encouraging because they make me want to make sure that I post only valuable content. Thank you.

  7. writing courses says:

    Hello… I am Aaron Tang and I am a part time teacher located in San Diego. I’d rather be to the point. I need to have inbound links to my essay writing reference site and I hope you could allow my backlink here. My resource is a content rich site which facilitates non-native speakers on the basics of writing essays and I am positive that many students will consider it helpful. Again, I wish you will not delete my posting, and I thank you in advance.

  8. garmin nuvi 260w says:

    Hello there,I love reading through your weblog – How to Attract More Visitors to Your Website by Giving Away Valuable Products | Maintain a Success Circle in Direct Sales & Relationship Marketing, I wanted to leave a little comment to support you and wish you a good continuation……All the best for all your blogging efforts.

  9. Garmin Nuvi, I’m so glad you took the time to leave your encouraging comments and it is rewarding to know you enjoyed the post and benefited. Yvonne

  10. Hi Aaron, As you will see I did not delete your comment and I visited your site a few days ago. Very interesting site with actual corrections and revisions done online.

  11. Spencer Lawson says:

    Please don’t think I’m just trying to copy you, but I really like the styleof this site. Could you let me know which theme are you using? Or was it custom made?

  12. Hi Spencer,

    I would have been honored if you copied my theme, but I really have no idea what it based on. The theme was set up by a web designer with whom I’ve now lost contact. I’m so sorry, but there are tons of free wordpress themes you can look through that may be close. Thanks for reading and have a great day!


  13. Jeff Moore says:


    This is my first time to your site. I really think you have some great content here. You obviously work hard to provide your readers valuable content just as we do at Our site features free advice on how to achieve success. Being an entrepreneur and owner of a variety of companies, when you talk about give aways to draw more traffic most people think of physical items. May I suggest taking more of a service approach when it comes to give aways. Provide randomly free time/advice on what you are good at. So you draw so many names of your readers each month or year whichever you choose, and you provide them free advice on a personal basis via the phone. Give them 30 minutes of your time to help them first hand one on one. We have had great success with this. Thanks again for creating such a great site!


  14. Hi Jeff, Thank you for stopping by and I am looking forward to going over to your site.

    This is such a great recommendation! Physical products do have a benefit, but many people would appreciate the gift of time. Also, many who work from home yearn to have someone to discuss their concerns or just someone to ‘run things by’ so what you’ve mentioned would be extremely valuable.

    Thank you for sharing that tip and that’s something I’ve done, but not advertised, and know that many of my readers will appreciate that it’s something they can implement in their business as well.


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