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Social Media Marketing – Twitter

September 27, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business

Featured “Monday Writer” – Martha Giffen

Social media marketing has taken the online business world by storm and the quickest, easiest way to participate is by using Twitter.

Twitter is to online marketing what the business networking luncheon is to the offline world.  People are there to meet and greet, see and be seen, and engage in conversation about their products or services.

Just like the networking after-hours club, Twitter does have some do’s and don’ts.  Think of it as many conversations going on at once and you are going to insert yourself into the conversation.  You wouldn’t go into a crowded room carrying a neon sign telling the whole room “buy my stuff, buy my stuff.”  Right?

Social media is relational.

The sooner you realize that, the faster you will tip the scales in your favor.  People buy from people they know, like, and trust.  Period.

So, how do you get people to bond with you in 140 characters or less?  By following a few simple guidelines:

  • Always use your real name. You are trying to brand yourself.  Don’t hide behind some cute screen name.  Doesn’t work for your biz!
  • Use a current picture. It’s all about the know, like, and trust. They need to “see” who they will be buying from!
  • Be engaging. Start conversations and contribute to the ones going on.  Let people know you are one interesting person!
  • Watch your tweets. Tweet good content and they will come back again and again.  Remember, no negative comments.  Ever.
  • Do unto others. Be a team player.  Retweet other’s content and links.  They will surely do the same for you!
  • Keep it coming. Sprinkle your links to your products throughout your Twitter time and be consistent.  You want people to be watching and waiting for your awesome tweets!

Social media is here to stay.  Don’t try to keep up with everything at once.  Master Twitter and you are in the game to win!

If you want more Twitter advice, my free copy of BestTweetTips can help you out!

Happy Tweeting!

-Martha Giffen

p.s.  Don’t forget to follow me on Twitter! @MarthaGiffen

Martha helps entrepreneurs through the MAZE of online marketing. She owns Best Kind Marketing, LLC, am a motivator extraordinaire, social networking diva, blogger, wife, mom, and all-around happy person!

0 Comments to “Social Media Marketing – Twitter”

  1. Hi Martha,

    Thank you for being my Featured “Monday Writer.” I appreciate the rules of Twitter you highlighted and the comparison to offline business networking events. Not knowing how to properly conduct yourself and being aggressive and pushy can leave you with a bad reputation. You make it clear that the same can happen with not observing the Twitter guidelines.

    Thanks for sharing this valuable post.

  2. Sheila Atwood says:

    Hey Martha,

    Those are some pretty good rules for bonding with your Twitterverse.

    (Watch You Tweets) Tweeting good content grabs my attention and following.

  3. Thanks Martha.

    I follow tweets that send me to good information. I unfollow those who are excessive in unimportant chatter. I’m not interested in what others had for breakfast.

    I try and comment and retweet those who recognize me. Retweeting is a great way to support each other.

  4. Great Twitter information! Thanks for sharing these tips!

  5. Thanks Martha for the great post. You are an inspiration to me! I really like the one that says “Do Unto Others”. I try to practice that in all phases of my life.


  6. Sheila, Kathy, Judy, and Elaine: Thank you for commenting and showing your appreciate for Martha’s post. You also added depth to the information by your comments and personal experiences.

  7. Hello to all!! Thanks so much for the encouraging comments and special thanks to Yvonne for giving me the opportunity to spread the word about the great uses of Twitter!

  8. Majorie Purdie says:

    You built some beneficial details there. I did a look for within the matter and observed most folks will consent with your webpage.

  9. Aurora movers says:

    Your blog has crashed like 3 times for me today. Do you know what would be causing this? I’m using firefox

  10. Hi Aurora, I really don’t know why that has happened. Has this happened with other websites that you visited? How is your computer memory? Unfortunately that’s a question for a techie, which I’m not, but thank you for visiting my website and hope that on your return you’ll be able to spend some time without interruption.

  11. Glad you enjoyed the post, Marjorie.

  12. affiliate marketing forum says:

    Love the points you presented! I have bookmarked your website and will be back soon so keep up the good work! 🙂 Also i have some questions for you, should i just ask them here?

  13. Hi affiliate marketing forum, Thanks for bookmarking my site. I’d love to answer your questions. Please send me an e-mail to If I don’t have the answers, I’ll find someone who does. Yvonne


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