Relationship Marketing | Build Your Online Business

We are just about at the end of the series on Article Marketing Secrets.

One of the first things I learned in the Article Marketing Course I took when I first came online was that your reader should not be able to distinguish where your article body ends and where your Resource Box begins.  How can this be achieved?

Transition Paragraph

This seamless transition is achieved by the “transition paragraph.”  Just as your introductory paragraph or article summary tells your reader what you’ll be discussing in your article body, and smoothly leads readers right into the article, your transition paragraph should lead your readers into the Resource Box with your offer or call to action.

Resource Box

You’ve probably heard the term ‘craft your Resource Box,’ and that’s a very true recommendation.  Your Resource Box is a very valuable (more…)

We are almost at the end of the Article Marketing Secrets series, with only two other posts to follow.

When someone opens your article because they were attracted by your attention-grabbing title, you are one step ahead of the game.  But…what if they opened it and saw an article with 450-600 words with only two or three paragraphs, how long do you believe they’d keep reading?

When writing articles white space is very important, and a good way to break up your article body is to have sub-headings.

Subheadings – What are they?

• Sub-headings stand out from the rest of the article because the font may be a size larger or you may bold the text.  You may decide not to (more…)

Article Body Top Priority

In your article title and again in your introduction you made a promise to your readers.  You told them that they would be given the answer to a question, or you made a promise to give them more information on a given topic.

Your top priority is to make sure that you follow through and keep your promise.  For example, if you promised the reader “5 Tips for The Best Caribbean Vacation,” you must deliver those five tips.  No amount of additional information is going to compensate for what your reader is expecting to learn from your article.

Failure to do so will result in disappointment to your readers, (more…)