Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

Sales Success and the Online Marketer: Are They Compatible?

August 04, 2011 By: Yvonne A Jones Category: Business - Entrepreneur

I love sales!!! Did I always feel that way? I’m not sure, but it seemed to fit my entrepreneurial spirit, which started as a little bud in my early 20’s and blossomed later on.

I continue to hear people speak of sales in a negative way and many online marketers literally cringe at the mention of sales. I’ve seen the comment where someone said she started her online business so she would not have to go into sales. Hmmm…

As an online marketer, are you in sales? If you say no, because you do not sell a product, then the question begs to be asked: What is you business? To experience success online (more…)

How Updates Affect Your Article Marketing Success

March 02, 2011 By: Yvonne A Jones Category: article marketing

Recently I wrote a series of posts on Article Marketing Secrets and am currently writing a series on goal-setting.  If you submit articles to you would have received two very important e-mails over the past week, and I thought I summarize what I learned from both.  They emphasize how combining article marketing and goal-setting are more important than ever for article marketing success.

1.  Why You Must Submit More Articles

According to 10 years ago 1-2 dozen articles in your niche would drive lots of traffic back to your website or blog. At that time your articles ‘were likely to appear high in search engine results because there were a lot less websites back then.’  With the explosion of internet users and websites, the competition is much greater (more…)

Article Marketing Secrets – The Essential Ingredient for Success

January 24, 2011 By: Yvonne A Jones Category: article marketing

Know Your Objective

Your objective in submitting articles to one or many article directories is to grab and hold the attention of your readers so that they will read right down to the end of your article including your Resource Box.

It means that your title must attract their interest, and then they must be provided with high quality information to hold their interest.

What is the main ingredient that’s going to attract your target readers and keeps them stimulated to read the entire article?

A great article starts with the essential ingredient: the keyword. You cannot reach or attract your target market if your title is not rich in the keywords (more…)