Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

Sales Success and the Online Marketer: Are They Compatible?

August 04, 2011 By: Yvonne A Jones Category: Business - Entrepreneur

I love sales!!! Did I always feel that way? I’m not sure, but it seemed to fit my entrepreneurial spirit, which started as a little bud in my early 20’s and blossomed later on.

I continue to hear people speak of sales in a negative way and many online marketers literally cringe at the mention of sales. I’ve seen the comment where someone said she started her online business so she would not have to go into sales. Hmmm…

As an online marketer, are you in sales? If you say no, because you do not sell a product, then the question begs to be asked: What is you business? To experience success online (more…)

Internet Marketing Strategies Should Include Blogging for Business

January 11, 2011 By: Yvonne A Jones Category: Business - Entrepreneur, online business

Recently I was talking with a small business owner about become more visible online and we got to the topic of having a blog.  I got a negative reaction and wasn’t sure why, so I asked searching questions.   The reasons for the negative response became clear very quickly.  The business owner’s concept of blogs was that blogs could not have any beneficial effect on her business since blogs are just logs or updates of what people do on a daily basis.

There are people who use blogs for that purpose, but large companies are now using blogs to reach their market and build an audience, gain online visibility, and promote their business.  This in itself should make anyone who underestimates the value of having a business blog stop and think.  If large companies are taking advantage of the benefits of having a blog, how much more can this benefit small business owners?

Here are five important reasons why blogging can enhance your business and should be part of your internet marketing strategies:

1.  Google and the other search engines love blogs.  Unlike static websites, blogs are updated frequently so that when (more…)