Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

Link Building Strategies – Not All Article Directories Provide Backlinks to your Blog

January 19, 2011 By: Yvonne A Jones Category: online business, seo

Backlinks are important to your blog in order to increase organic search results. Organic search results are listings on search engine results pages, such as Google, Yahoo, and Bing that appear because of their relevance to the keywords being searched, instead of through paid methods, like pay-per-click advertising.

One of the most effective link building strategies is to submit articles to article directories.  When you write articles with between 400 – 700 words you have the opportunity to submit these articles to various article directories, keeping in mind their individual submission requirements.

It’s reasonable to expect that before long you will get quality inbound links from these article directories.  However, it’s important to note (more…)

10 Basic Link Building Strategies for Online Marketers

October 11, 2010 By: Yvonne A Jones Category: Uncategorized

I recently decided to do some research on link building to make sure that I was using the most effective link building strategies in my online business, and especially as it relates to the hub of my business, my blog. During my research I discovered many link building strategies, but here  are 10 basic tips to link building that even persons who are brand new to internet marketing can begin to implement.  I will go into more detail on some of these in a future post.

1.  Offer valuable, high-quality information on your blog.  This will bring more ‘organic links’ to your blog.  This means that you will naturally attract readers or traffic to your website  by providing good content.

2.  Make your visitors feel welcome to your website by sharing a little about you in a “Bio” or on an “About” page; and make it easy to navigate.

3.  Ask and answer questions on Yahoo Answers.  There are lots of Google groups that you can visit and ask or answer questions.  Your comments will link back to your website or blog.

4.  Visit forums in your niche.  Spend short amounts of time getting a feel of the forum as a guest then when you decide to join, create a signature which will include your URL to your website or blog. When you ask questions or post comments you will link back to your blog.

5.  Become an active part of the blogosphere.  Bloggers are like a community online and when you visit other blogs and leave valuable comments you usually can post your website address. Many bloggers will visit your website and return the courtesy.

6.  You can submit your site to web link directories.  There are paid ones, but initially just submit to directories that allow free submissions.

7.  Be a Guest Blogger on other blogs.  These blogs can be in your niche or they may relate somehow.  You’ll see examples of Guest Bloggers who have submitted posts on my blog.  My most recent post as a Guest Blogger was “4 Effective Ways to Attract Traffic to Your Online Business” on

8.  Article submission.  A good-quality article that has a keyword rich title and one that is optimized with keywords can be submitted to not just one but to many article directories.  Once people are able to find your article and benefit from the content, you will get inbound links rather quickly.

9.  Social Media is an effective way to get inbound links.  The main sites that I’d encourage you to spend some time on if you are not already doing so are Twitter, Facebook, and LinkedIn.

10. Social Bookmarking.  This is one area that I have not explored, but my research indicates that it’s an effective strategy.  Social bookmarking sites like Digg, Technorati, StumbleUpon are great ways to get links to your site.  You  register and submit your site or articles for people to bookmark, which gives you popularity and more links.

If you were to read my recent guest post mentioned above, you’ll note that some of these strategies are mentioned.  This is because many of the marketing strategies that attract traffic to our website or blog are the same that will give us back-links, one-way links and grow our link building strategies effectively.