Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

Attend Business Networking Events to Build Relationships

April 11, 2011 By: Yvonne A Jones Category: relationship marketing

The term “networking” is often confused with Network Marketing but they are totally different.  The root of networking is to build mutually beneficial relationships that can lead to personal and professional success.

Misconceptions About Networking

Many people cringe at the idea of attending networking events because they associate it with “putting on a face” and “schmoozing” with people you don’t know.  On the other hand, there are people who see networking as an opportunity to hand out as many of your own business cards as possible in a short time.  These concepts will prevent you from taking advantage of the opportunities networking offers and may require a change (more…)

Expand Your Circle Through Local Business Networking Events

June 28, 2010 By: Yvonne A Jones Category: Uncategorized

There are many schools of thought regarding offline networking. Some think it’s a waste of time, others think it’s a chore to attend events where you may know just one or two persons. How do you personally feel?

I enjoy attending networking events because I usually get to meet new people. I enjoy finding out what makes people ‘tick’ – their hot button, and the only way to do this is by taking time to converse with them. It’s easy to become overwhelmed at the thought of a room full of 20-50 people or more depending on the event but let’s focus on just ONE area that may help to make attending networking events more fun than chore.

You may be a Solo Professional, Entrepreneur, Small Business Owner, or you may be an Independent Contractor for a Corporation and are responsible for finding your own Leads. New connections are essential to your business. (more…)