Relationship Marketing | Build Your Online Business

Marketing your small business offline is essential to the success of your business.

Relationship Marketing Using a Unique Greeting Card System

August 31, 2010 By: Yvonne A Jones Category: Uncategorized

woman reading a gift card

How many times you’ve been out shopping and as you walk back through your door you recall that you should have bought some greeting cards?  Have you ever suddenly remembered that it’s your best friend’s Anniversary in a week’s time and you have not mailed her a greeting card, or even purchased it yet?  How many times have you thought of sending your clients a “thank you” card but the thought of writing 20, 30 or 50 cards is so daunting you never get started?

I know this happens because it used to happen to me.  I’ve also had people tell me in March that they have unwritten cards they should have sent out in November or December of the previous year but it was such an overwhelming task that it got started but was not completed.

Send Out Cards is a unique greeting card system with a complete online service (more…)

Relationship Marketing – Connect with Your Prospects By Giving Them the Information They Want

August 21, 2010 By: Yvonne A Jones Category: article marketing, Business - Entrepreneur, Business - Home-Based Business, Mindset

In continuing my series on the value of Relationship Marketing, I found this article by Connie Ragen Green and published on  In this article Connie discussed the aspect of Relationship Marketing by continuing to build relationships with your marketing through giving them the information they want.  She said it so well, I felt there was no need for me to reinvent the wheel and write a separate post.  Connie is my Mentor and I continue to learn from her and share what I’ve been taught by her with the persons I work with.


Building an online business is very similar to building a brick and mortar business. It is still all about marketing and relationships. If you think about it, this makes perfect sense. When you are looking for a product or service, your attention is focused on those who tell you what they have to offer and then take the time to build a relationship with you. Think about which marketing strategies you will implement on a regular basis and how you will connect more deeply with your prospects.

Article marketing and blogging are the best ways I have found to make a huge impact very quickly. Decide which topics (more…)

Relationship Marketing Tips I’ve Learned from Twitter

August 21, 2010 By: Yvonne A Jones Category: Branding, Business - Entrepreneur, Business - Home-Based Business

When you market offline you get to physically interact with your prospects and customers.  They get to see and read your facial expressions as well as your body language.  When you market online people can base their opinions only on the image or persona that you present to them.  They can individually create their own perception of who you are.

It is not always easy to translate who you really are online and it takes time to refine as well as a measure of skill.

Perhaps like me you may have found Twitter a challenge at the outset.  I’m more reserved, like to observe people before jumping in.  I laugh a lot with close friends, but smile more often than laugh.  I’m detail oriented and like real discussions and conversations but was never good at ‘one-liners.’  So, initially I found it difficult to condense what I wanted to say in 140 characters.   Did you have that challenge?

Another thing that presents a challenge when marketing online is that you can say something with  smile in your heart (more…)