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Marketing your small business offline is essential to the success of your business.

Internet Marketing for Beginners – Increase Search Engine Ranking and Traffic to Your Website

November 17, 2010 By: Yvonne A Jones Category: seo

Search Engine Optimization is a huge topic and there is a great deal of information available on the internet.  Keyword research is only a part of the entire package, yet for someone who is just starting a blog or article writing, understanding the basics of keyword research is enough to get started.

Today’s post is the third and final (for now) on the topic of keyword research.  As I delve deeper into the topic and learn and apply more, I will share that information.  The first post referred to was on basic keyword research and the second was on how to do keyword research.

Your goal in doing keyword research should therefore be to find and compile a list of keywords, keyword phrases or long tail keywords that have the following characteristics:

1)            A reasonable number of searches each month.  Keep in mind that while you want to used words that people are looking for (more…)

Long Tail Keywords Can Increase Your Article Marketing Conversion

October 30, 2010 By: Yvonne A Jones Category: article marketing

One of my readers recently pointed out to me that a post on my blog would be better optimized if I had used a particular title with specific keywords.  I saw that he was correct and thanked him but did not make the change since I’ve decided to write another post on that topic and can utilize his recommendation then.

The point is that in doing any type of business on the internet, one of the most important online marketing strategies to keep in mind is taking advantage of Search Engine Optimization (SEO).  SEO is very complex and I will not pretend to know and understand a great deal about it, but what I do know is that in order for your articles to be found by your target audience, you must know (more…)