Relationship Marketing | Build Your Online Business

Keyword research is basically quite easy so that beginners can get a good grasp very quickly.

Like search engines mentioned in my previous post, there are many free keyword research tools, but my tool of choice is Google External Keyword Tool.  There’s no need to attempt to remember the URL.  It’s easier to just go to Google and type in Keyword Tool External and it will usually be the first result.

It makes sense to use the results from Google since Google is the most popular search engine at this time.

To confirm you are a real person you will need to verify the characters shown and from that point you can type in your keyword and being searching.  Note that searching this way will give you limited results. By logging in with your Gmail account or (more…)

One of my readers recently asked why there was so much emphasis on keyword research when writing content for your blog.

To an experienced marketer this question may seem redundant, but my target market is for beginners or “Newbie Internet Marketers.”  I love questions like this because it was not too long ago that I did not understand the importance of doing keyword research, and even after I understood WHY, I did not understand HOW to do it effectively.  Let’s start at the beginning:

• What are keywords?

Keywords are words or phrases (often called long tail keywords) that people use to search for information online, in any niche.

• How will people find your information (your blog) using keywords?

Search engines use robots to crawl the internet 24/7.  While there are various search engines I’m going to focus on the largest of (more…)

When many of us  started an online business we knew very little, if anything about Search Engine Optimization (SEO).  While I immediately understood that one could not create a blog or any other type of website and expect it to be found among the millions of websites online, understanding how to make sure that my site was found was not clear.

If you have been online for sometime you may be a little more than just curious about how to optimize your website's current content.

Wordtracker.com provides an excellent report with a section on how to “Optimize Your Current Content.”  Below are 7 key points I’d like to share from the report to see what improvements you can make to increase search engine traffic.

1.          Optimize Your Home Page:

• Since your home page is your most important page, you should optimize it with around three (more…)