Friday Success Tips

“Honesty is the cornerstone of all success, without which confidence and ability to perform shall cease to exist.“ Mary Kay Ash

There are no shortcuts to building trust.  Trust is cultivated and developed over time based on mutual experiences.  However, it can take just one action for that trust to be lost.  This is true in just about any type of relationship: romantic, family, friendship, or business.

Many persons have become disillusioned with large corporations.  John Gerzema of Young & Rubicam’s, a New York advertising firm noted that trust in brands has plummeted over the past five years and added, “People stopped trusting all kinds of companies.”  Most of us as entrepreneurs have a company of one – we are the company and it’s imperative that we are known by our customers and peers to be honest and dependable.  This will go a far way in keeping us in business.

What are some ways entrepreneurs can build trust with their customers and encourage customer loyalty?

1.            Get to Know Your Customers: Find ways to make every customer or client feel special.  Keep good records and include (more…)